Company Overview
The company mainly develops, produces and sells drawn embroidery products, craft home textile products and functional composite textile materials, and takes the integration of science, industry and trade as its main business characteristics .
It has a large number of scientific researchers including Chinese arts and crafts masters, and has obtained 155 national patents.
"Yunlong Brand" products have successively won the honorary titles of China's Well-known Trademark, China's Famous Brand Product, National Export Brand, National User Satisfaction Product, Shandong Famous Brand Product, Shandong Province Famous Trademark, etc., and are implemented in 12 European and American countries. International trademark registration, currently has obtained ISO9001, ISO14001 and SA8000 international certification.
The origin and development of Yunlong Embroidery
In order to make the machine embroidery industry, an emerging folk craft, get out of the limitations of the small-scale peasant economy as soon as possible, this traditional folk craft with a long history has been Further carry forward and expand it and make due contributions to the country's economic construction.
In November 1981, Wendeng County established the first professional machine embroidery production factory - Wendeng County Embroidery Factory (now Shandong Yunlong Group Company).
Since then, folk machine-embroidered home textile products from Jiaodong area and even the entire Shandong Province have begun to be sold nationwide in large quantities and continuously through the technological innovation, design, development and careful arrangement of Wendeng County Embroidery Factory. Go out into the world.
The birth of Wendeng County Embroidery Factory has fundamentally changed the limitations of traditional machine embroidery technology in home textile products and the outdated and backward appearance of vulgar varieties and monotonous stitching methods for many years. Director Li Guoxian and deputy factory Chang Wang Dian Tai and other pioneers, faced with the harsh environment of 36 employees, a few worn-out sewing machines and the only type of machine-embroidered pillowcases in the early days of the establishment of the factory, which were already in a slow-selling state, were not afraid of difficulties and persisted in technological innovation in the face of adversity. In line with the road and opening-up strategy, we pay close attention to the upgrading of product varieties and the improvement of product quality, and are determined to widely apply traditional Chinese machine embroidery technology to home textile products and bring it to the international economic stage.
They draw on the strengths of China's four traditional famous embroideries, Shu, Guangdong, Su and Hunan, and integrate the essence of famous hand embroidery techniques such as drawing, drawing, locking and carving, and boldly reform traditional machine embroidery techniques and The needle method, after Comrade Wang Diantai’s painstaking research and many trial productions by technical staff, successfully applied the principle of electric heating technology to machine embroidery technology. In January 1982, the first new technology in the history of Chinese machine embroidery and Chinese home textiles were created. The industry's first invention patent - "Qiao Lian Mu" new machine embroidery technology.
For the first time, this process uses the "straight silk ladder orange" stitch method in hand embroidery technology to achieve flexible and smooth bending and operation on machine embroidered home textile products, filling the gap between the "straight silk ladder orange" stitch method of hand embroidery The "Orange" process is limited by the straight warp and weft of the fabric and cannot perform curved operations. Compared with the hand embroidery process, its artistic effect is even better, and the work efficiency is increased by more than 10 times.
After being put on the market for the first time, the machine embroidery products produced with the "Qiao Lian Mesh" process attracted great attention from Chinese and foreign merchants. They all applauded and rushed to place orders. In March 1982, the products were sold throughout the province At the Foreign Textile Products Fair, more than 17,000 sets of export orders were placed at one time, which enabled the Wendeng County Embroidery Factory, which was established less than three months ago, to take the first step into the international market.
In 1983, Wang Diantai made great efforts on the basis of "Qiao Lian Ming", developing from "cutting holes to reveal flowers" to "cutting holes to combine flowers and lining flowers", and also "cutting holes to display flowers", and also "cutting holes to combine flowers and lining flowers". The main types of work such as "striping" and "laying" were combined with the "Qiao Lian Mesh" process. After hundreds of trials and 11 months, at the end of 1984, the "Qiao Lian Mesh" theme was successfully developed. Using the latest developed "Yunlong needle", "rebound stitch" and other new machine embroidery stitches, the new "Yunlong embroidery" machine embroidery product is adapted to a variety of fabrics.
Successfully achieved a major breakthrough in hand-embroidered drawing technology in machine-embroidered home textile products.
This product has unique craftsmanship, novel and unique stitching methods, and outstanding artistic effects. It has been called "a wonder in the art garden and a unique embroidery product" by many experts and scholars.
In July 1985, in the selection of the first China Arts and Crafts Hundred Flowers Award, "Yunlong Embroidery" stood out among thousands of exhibited works, was rated first in the country, and won the country's highest quality Gold Cup Award. , its representative works were selected as the first batch of collections by the China Art Museum of Arts and Crafts, and were listed as art treasures given to international friends by national leaders in international exchange activities, thus making "Yunlong Embroidery" famous at home and abroad, and in the international market It enjoys high ratings.
In 1989, after repeated market surveys and research, which lasted nearly a year, the company successfully developed three new processes: "carved jade dragon, Huilong lock, and flying dragon yarn".
Among them, the "Carved Jade Dragon" product integrates the essence of various crafts such as hand-made buckles, white belts and Huilong locks, and has made bold reforms and improvements in fabrics, accessories and craft stitching. Innovation and the use of a variety of new techniques make the product lock stems from line to surface and from surface to body. The embroidered surface is thick and straight, three-dimensional and airy, with a strong sense of relief.
It saves labor and materials. Compared with hand embroidery products, it further reflects the characteristics of machine embroidery with high quality and low price. It has once again achieved a new leap on the basis of traditional home textile products.
After this product was put on the market, it was particularly favored by foreign businessmen. The turnover reached more than 20 million yuan that year, opening up a new international market in a very harsh market environment.
This product won the first prize in the second China Arts and Crafts Hundred Flowers Award in 1990, winning the factory the second national highest quality gold trophy.
In 2002, Yunlong Group Corporation, with its member companies as the main body, successively established Wendeng Arts and Crafts Research Institute, Wendeng Yunlong Design and Development Co., Ltd. and 9 design research laboratories. It has Chinese arts and crafts masters, senior There are more than 280 professional design and technical personnel such as craftsmen and industrial artists.
For more than ten years, they have always adhered to the new product development strategy of "storing and developing one generation while producing one generation", and have been constantly committed to the research and development of new products and new processes for home textile machine embroidery.
As of the end of 2002, 67 new home textile products, 86 new stitching methods and new techniques have been developed, 47 of which have been awarded national patent rights. This method has further promoted and promoted the main technological characteristics of the four famous traditional Chinese embroideries in the "Yunlong Brand" machine embroidery products, and has been widely used in traditional home textile products.
It has greatly improved the grade and beauty of Chinese home textile products, formed the world-famous Chinese Lu embroidery home textile art style, and opened up a new world for Chinese modern home textile products in the international market.
So far, "Yunlong Brand" handicraft home textile products have formed three major categories: drawn yarn handicrafts, clothing accessories, and quilted products. Among them, drawn yarn handicrafts include bedding, table decorations, wall decorations, There are six interior decoration series including furniture accessories, home appliance accessories and clothing accessories, with more than 200 varieties and specifications and more than 28,000 colors and patterns.
The products are sold domestically all over the country and exported to more than 60 countries and regions including the United States, the United Kingdom, France, Germany, Italy, Spain, Australia, the Netherlands, Canada, Singapore, Hong Kong and Macao. Yunlong embroidery home textiles are in the international market. Products are always in short supply, with annual export volume reaching more than 5.5 million sets and a shipment value of 550 million yuan.
Exports earned more than 60 million US dollars.
Become China’s largest export home textile products production base.
The reason why "Yunlong Brand" craft home textile products have won widespread favor in the international market lies in the company's strict quality assurance system and supreme quality awareness. Every stitch and every process has strict quality standards. Internal quality control standards.
"One stitch at a time, perfect embodiment" is the quality management tenet that Yunlong products always follow.
For more than ten years, Yunlong's home textile products have always maintained a product qualification rate of 100% and a high-quality product rate of more than 80% on the market. It has won high trust from domestic and foreign users with its excellent product quality and market reputation.
In July 1992, the president of the American Xintai Company traveled thousands of miles and traveled across the ocean to award the company a gold medal of credibility for "exquisite craftsmanship and continuous innovation".
In December 1996, American Daji Company specially invited China's major foreign trade home textile import and export companies and more than 100 key enterprises to hold the first quality seminar in Shandong at our company.
The China Export Commodity Inspection Bureau also convened the province's home textile spinning enterprises to hold an on-site experience exchange meeting on product quality at our company.
As of 1999, "Yunlong Brand" machine embroidery products have won more than 50 provincial-level famous titles, including the China Arts and Crafts Hundred Flowers Gold Cup Award for two consecutive years in 1985 and 1990, and the National Arts and Crafts Hundred Flowers Award 12 times. It has won the titles of Excellent, Ministry Excellent and Provincial Excellent, and won the International Gold Medal five times.
In 1995, "Yunlong Group" was awarded the "China Famous Enterprise Product Quality Excellence Award" by the Ministry of Light Industry. In 1996, "Yunlong Brand" home textile embroidery was listed as a "China Famous Brand" by the State Bureau of Technical Supervision. , and was rated as "Shandong Province Famous Trademark" and "Shandong Famous Brand Product". In 1997, "Yunlong Brand" home textile products were rated as "National User Satisfaction Products" in the national market user survey and evaluation, and Yunlong Group Company was awarded Titled "National Advanced Collective for Implementing Customer Satisfaction Projects", in December of the same year, the company successfully passed the review of the National Import and Export Commodity Quality Certification Center and obtained ISO9001 international standard quality system certification. In 2003, it obtained ISO14001 environmental quality system certification.
Since the company obtained the right to operate self-operated import and export operations in 1994, the scale of self-operated exports of products has grown at an average annual rate of more than two times. For this reason, since 2000, "Yunlong Brand" products have been successively approved by the state. The Ministry of Foreign Trade and Economic Cooperation and the Ministry of Commerce have repeatedly listed it as "Famous Brand Export Commodity with Key Support and Development" and "The Ministry of Foreign Trade and Economic Cooperation's Quality and Efficiency Advanced Enterprise". In 2000, the company lost no time in registering the "Yunlong Brand" trademark internationally. , the first batch of registrations included 12 countries in Europe and the United States, including the United States, the United Kingdom, France, Germany, and Italy.
It further improves the status and advantages of "Yunlong Brand" home textile products in the international market.
In order to further improve the quality and high-tech content of the "Yunlong Brand" series of home textile products, the company has worked closely with three key domestic scientific research units since 1998, and jointly developed "Three Fabrics" It has the latest international home textile technological achievements such as "anti-proof", "low-temperature bleaching", "oil-free brushing" and "phosphorus-free washing", and invested more than 85 million yuan to implement large-scale technological transformation of all product fabrics and traditional post-processing processes.
The quality grade and technical content of "Yunlong Brand" home textile products have been greatly improved.
In 2000, Shandong Yunlong Group Company and the People's Liberation Army of China jointly established "Yunlong Textile Composite Materials Co., Ltd.". The company mainly undertakes the national "double high and one excellent" key projects and introduces the most advanced international products. With high-tech equipment, we were the first in Asia to launch a new series of new textile materials called "LONTEX—three-proof, one-permeable and one-block".
The "Yunlong Brand" home textile products began to develop into high-tech fields.
LONTEX textile new fabric - waterproof and breathable fabric is a comprehensive integration of material science, mechatronics and precision technology. It has "bionic intelligence" similar to skin and is an environmentally friendly product; internationally known as It is a "breathable fabric".
The waterproofness and moisture permeability (vapor permeability) of fabrics are two fundamental but contradictory conditions for creating climatic comfort within clothing.
Waterproof and breathable fabric is both waterproof and breathable; it can prevent cold and dissipate heat and humidity.
The finished clothing products are light, thin and weather-resistant. They emit sweat from the body and prevent rain from getting wet on the clothes. This not only protects consumers from the harsh environment, but also creates extremely effective Improves the comfort of the inner climate of the clothing wearer.
Internationally, this product was first developed and applied in the production of military uniforms, protective clothing and ice and snow sportswear.
LONTEX’s bionic functions are mainly characterized by good waterproofing and moisture permeability (vapor permeability), high strength and good flexibility, resistance to dry friction, wet friction, water pressure impact resistance, strong low temperature adaptability, and dry cleaning Good performance, windproof, warm and antibacterial.
It has excellent functionality in clothing and sanitary textiles.
Not only that, LONTEX also has the characteristics of strong oil resistance, dust resistance and easy cleaning; it is an advanced material for decorative textiles such as shower curtains and table cloths.
In Shandong Yunlong Group Company, scientific and technical personnel and well-known domestic engineers and international friends are currently researching and developing LONTEX products that meet the needs of various uses; the application scope of LONTEX has ranged from home textile products, military products, and accessories. Expand to the health industry, sports and leisure industry, automobile industry and shoemaking industry.
During the "Eleventh Five-Year Plan" period, Yunlong Group Company will further increase its efforts to actively implement China's home textile international famous brand product strategy, vigorously implement high-tech development, continuously improve product quality and expand the scale of export earnings as The main direction of enterprise development.
Strive to put "Yunlong Brand" home textile products into the ranks of world-famous brand products, and make greater contributions to Chinese craft home textile products dominating the international market.