A logo has many functions, such as: media promotion, ensuring credibility, conducive to competition, identification, specificity, connotation, legal awareness, overall image planning, and color. As for LOGO design, 80% of friends probably don’t know how to start! In fact, if you want to learn the key points of logo design, the following content is quite good! Next, I will share with you the addition skills of icon LOGO design, hoping to help you ~ 1. The mainstream addition of LOGO design: 01. The addition of the initial letters of the brand name can be either uppercase letters or lowercase letters. The key is to see which format is easier to incorporate with high-quality graphics. Commonly used combination methods include: ① Overlay of LV, etc., and Yves Saint Laurent’s logo. ②*** Enjoy strokes, such as clothing brand UR. ③Integration, for example, the logo of Bank of Communications uses the initial letter c as the negative form of the letter b. ④Creative combinations, such as LGLogo using L and G combined to form a smiley face. 02. Add the abbreviation of the brand name. This method is suitable for relatively simple text, usually a combination of two words. The combinations of addition are similar to letters. For example, the logo of Peking University is composed of the word "Peking University". 03. Add the initial letter of the brand name to elements representing industry attributes. Many brands use this method. For example, Douyin’s logo is composed of a lowercase letter d and a musical note graphic. 04. Add elements that represent industry attributes to the "first character" of the brand name or keywords. Typical cases are the logos of Bank of China and Industrial and Commercial Bank of China, which are a combination of the character "中" and the character "工" plus a copper coin graphic respectively. 05. The elements mentioned in the brand name plus elements representing industry attributes. For example, the logo of Xigua Video is designed by combining watermelon graphics and video symbols. 06. Add elements representing industry attributes. For example, the logo of NetEase Cloud Music uses musical note graphics and record graphics. 2. Key points for adding mainstream logos: 01. The basic condition for beautiful logo design is to be beautiful, because this symbol represents the image and spiritual outlook of an enterprise and a brand. Additionally, the symbol will appear on the majority of materials and media both within and outside the brand. If the logo doesn't look good, it will affect all other designs. How to make the logo graphics you design look good? Of course, improving your aesthetics is the most important thing. For example, look at some excellent logo design works every day, and look at more graphics, patterns, etc. Of course, this is a process that requires gradual accumulation. If you want to quickly know whether your logo is beautiful, you can put your logo next to many excellent logos. If your logo obviously doesn’t “fit in”, it’s mostly because your logo design isn’t beautiful or professional enough. Then you should continue to try other graphic combinations, or optimize some details that affect the aesthetics of the graphics, such as lines, outlines, and color matching. etc. For example, a few years ago, I designed a logo for a clothing brand called "Yinmu", which also used addition. I combined two elements related to the brand name: the treble symbol and the eyes. At first it was combined like this: But the shape didn’t look good, so I tried something else: This combination felt better, but the proportions of the graphics and the details of the lines were not in place, so I continued to optimize and got The final solution: 02. Have industry attributes. For example, the logo of Dazhi Culture is listed at the beginning of the article. It is just a simple addition of the letters "D" and "Z". How can such a graphic be called Dazhi? Cultural logo? Any brand starting with D or Z can do this. Therefore, the new graphics designed must have the temperament and characteristics of this industry. For example, Li Ning's old logo is composed of its brand initials L and N. The combined graphic is very dynamic and concise, in line with the attributes of a sports brand, rather than just adding two simple letters together. If the logo graphic is simply a combination of letters or words, then the font of these words must match the temperament of the industry. For example, LV's logo is a simple combination of the brand's initials and has no other profound meaning. However, because the Roman font it uses has the characteristics of elegance, high-end, and classics, and the graphics are beautiful and unique, its logo generally conforms to the industry attributes. Another approach is to incorporate an element in addition to the text that reflects the nature of the brand’s industry.

For example, LG's logo uses the brand letters L and G combined to form a smiley face, symbolizing enthusiastic service and customer first, which gives the logo connotation. I designed the logo of the Beibu Gulf Art Institute. The initial plan was as follows: Although the word "北" and the word "Art" are perfectly combined, this number has nothing to do with the Art Institute in terms of temperament, so I later added it on this basis. The traditional loop pattern enhances the feeling of traditional art. 03. Recognizable The several main elements incorporated into the graphic should be clear and easily identifiable, not just by the designer himself. In order to enrich the meaning of the logo as much as possible, some designers incorporate five or six graphics into it. As a result, others cannot see it. This is very unnecessary because one graphic incorporates too many elements and it is easy to make it into "four different shapes". ”, logo design does not mean more is better. If the meaning is accurate enough and the recognizability is high enough, one or two will be enough, otherwise no more will be useful. For example, in the logo of the Bank of China, the word "中" represents China and the copper coin represents the bank. It is simple, easy to understand and easy to identify. For example, Nike's logo graphic is a hook. Some time ago, Chimelong asked us to help design a logo for the "Wonderful Animal Live Room". I also used addition. The idea is to combine animal handprints with video playback symbols. The original plan was this: In order to take care of the complete outer contour of the circle, I placed the entire handprint graphic within the circle, but doing so resulted in the triangle graphic not being in the center of the circle, thus weakening the recognition of the video playback symbol. So later I moved the entire handprint graphic to the right and out of the circle, which not only enhanced the recognition, but also made the entire graphic more special. Addition can make the design of logo graphics reasonable and followable, and can increase the rationality of logo design, so it is favored by designers and customers, but addition is only a means, not an end. Therefore, when using addition, don’t forget some principle issues of logo design, such as aesthetics, simplicity, relevance and originality. The above are the icon and LOGO design addition skills brought to you. Seeing this, how much have you mastered? In fact, professional study in logo design is quite necessary! If you want to learn more logo design skills, you can search directly to get them!