Supermarkets generally refer to stores where goods are openly displayed, customers make their own purchases, queue up for checkout, and mainly deal in fresh food and daily necessities. A retail enterprise that allows consumers to make purchases by themselves and conduct unified cashier settlement. In China, supermarkets were introduced in 1978, when they were called self-service shopping malls. So, in the trademark circle, which trademark does a supermarket belong to? What are the fees for purchasing a supermarket trademark? Let’s give you a brief introduction to intellectual property rights!

Biaomei learned that supermarkets belong to Class 35 trademarks, and the transfer fees for Class 35 supermarket trademarks generally include three parts:

1. Trademark transfer acceptance fee: The trademark transfer fee is 450 yuan. , the fee is paid directly to the National Trademark Office;

2. Trademark notarization fee: charged directly by the National Trademark Office;

3. The final price of trademark transfer is determined by the market and the trademark holder Yes, cheap trademarks can be purchased for a few thousand yuan. Generally speaking, the transfer price of a registered trademark will not be less than tens of thousands of yuan.

Use of 35 categories of supermarket trademarks:

1. Use trademarks in accordance with the law, do not use trademarks in violation of trademark laws and regulations, do not change registered trademarks at will, and do not exceed goods (services) Scope uses registered trademarks.

2. Proper use of trademarks: The purpose of such use is to prevent trademarks from evolving into common names, especially suggestive trademarks and made-up words. Pay more attention to this point.

3. Prominent use of trademarks means placing the trademark in a prominent position on the packaging or logo. At present, many companies do not pay attention to this aspect and design the trademark to be very small and place it in an inconspicuous position. , in fact, it is in name only.

4. After the trademark is successfully registered, you need to use the trademark for a long time. Building the reputation of the trademark is a relatively long process. After choosing a good trademark, you need to insist on using the trademark and change it as often as possible, especially When a corporate trademark has a certain influence, it needs to be used continuously without changing the words, colors, and patterns.

5. Treat trademark licensing with caution. The trademark licensing system is conducive to promoting new technologies, meeting market demand, and promoting economic development.