Lu belongs to a trademark of cosmetics industry applied for registration by Amore Pacific Construction Group on June 24th, 28. And invited Park Shin Hye as the spokesperson of Lu brand. Lu, a high-end Korean shampoo and hair care brand, was pronounced Ryo in Korea. Founded in 28, it ranks first among all shampoo and hair care brands in Korea and is recognized and respected by many consumers.
characteristics of Lu shampoo
in the Korean dynasty, aristocratic women pursued elegant makeup. A clear face like a stream, with black shiny hair, is a dignified and elegant aristocratic woman. Ordinary women who don't have the conditions to make up don't forget to dress up their hair with hair oil, which has a light fragrance and lasting luster. As raw materials of hair oil, camellia, castor and ghee were widely used at that time.
In p>1932, a frail woman named Yin Duting decided to make the best camellia oil in Kaesong with her own hands. She specially bought the best camellia fruits in the south, used a wood mold designed by herself to extract oil, and then filtered them with fine linen. By this process, she finally made the best camellia oil.
Ms. Yin's enthusiasm and trust in natural plants is called "camellia oil spirit". Amore Pacific Construction Group inherited this spirit, which was carried forward by the Korean brand "Lv". Different from the temporary products, Lu focused on fundamental hair care at the beginning of his founding.
sixty experts from eight fields, including material experts, scalp experts, perfume experts and human body experts, accompanied Lu along the way. In order to achieve beautiful black hair again, after years of research, experts have strictly selected ingredients beneficial to the scalp from more than 4 kinds of Koreans, extracted core ingredients with cutting-edge equipment and technology, and developed technologies to help the scalp absorb this precious ingredient. In this way, anti-hair loss products that condensed technology and spirit were finally born.
what are the above references? Baidu encyclopedia-Lu