Earlier, Wong Lao Kat’s company granted its brand to Jiaduobao Company for use. Later, Wong Lao Kat became more popular, and the brand authorization contract also expired, so Wong Lao Kat took back the brand. , while Jiaduobao established itself as a new brand. Therefore, Jiaduobao and Wanglaoji now have a competitive relationship.
Wanglaoji is Wanglaoji, and Jiaduobao is Jiaduobao. Wong Lao Kat authorizes Jiaduobao to operate canned Wong Lao Kat, while boxed Wong Lao Kat is still operated by Wong Lao Kat itself, so the packaging styles of the two are so different. Jiaduobao has strong funds and channels, while Wanglaoji is the sole owner of the formula and brand. They use each other to make money together.
In 2012, Wong Lao Kat herbal tea appeared on the market, and careful people should be able to find that Wong Lao Kat herbal tea comes in two packagings, one is in a red can and the other is in a green box. Although both There is the trademark "Wanglaoji", but it is not produced by one company. The red can of Wonglaoji comes from Jiaduobao Group, while the green boxed Wonglaoji comes from Guangzhou Pharmaceutical Group.
Originally, the herbal teas produced under the same trademark were operated separately, and no conflict occurred. However, just when the sales of herbal teas produced by Jiaduobao Group were getting better and better, disputes began.
It turns out that the trademark Wanglaoji was registered by Guangzhou Pharmaceutical Group, while Jiaduobao Group only used the brand and had to pay a certain fee. When the herbal teas produced by Jiaduobao Group became better and better, Guangzhou Pharmaceutical Group wants to take back the right to use the "Wanglaoji" trademark from Jiaduobao Group.
Jiaduobao definitely didn’t buy it, so a situation emerged on the market. Guangzhou Pharmaceutical Group still produces Wonglaoji herbal tea, but the herbal tea produced by Jiaduobao cannot use the name “Wanglaoji”. A trademark was issued, so Jiaduobao was printed on it. In fact, Jiaduobao herbal tea is the previous Wonglaoji herbal tea, but the trademark "Wanglaoji" is no longer used.
Later, because Jiaduobao and Wanglaoji were similar in taste and packaging, GPHL felt that Jiaduobao Group was infringing on its own brand rights, while Jiaduobao felt that it had suffered a loss. As a result, both parties refused to give in and had no choice but to go to court. In 2012, both parties took each other to court.
In 2014, the court announced the first-instance verdict. This time Jiaduobao lost. In the end, Wanglaoji owned the outer packaging of the red can of herbal tea. However, Jiaduobao had to compensate Wanglaoji 150 million yuan due to packaging infringement. Economic losses and reasonable rights protection expenses were more than 260,000 yuan.
Jiaduobao was definitely dissatisfied with such a verdict, so he chose to appeal. Finally, on August 16, 2017, Jiaduobao won. The verdict was that Wanglaoji and Jiaduobao ***Share the rights to the packaging and decoration of "Red Can Wong Lo Kat Herbal Tea".