Zhejiang Wufangzhai Industrial Co., Ltd., with a history of one hundred years, is the leader of the group's food industry, a well-known Chinese time-honored enterprise, a national key leading enterprise in agricultural industrialization, the largest zongzi producer and seller in China, and one of the top 1 taxpayers in the national food manufacturing industry. Jiaxing Wufangzhai Zongzi is a product registered by the General Administration of Quality Supervision, Inspection and Quarantine with the national geographical indication (origin). The trademark of Wufangzhai is a well-known trademark in China recognized by the State Trademark Office. The intangible assets of Wufangzhai brand are rich in value, and the products are of excellent quality, excellent taste and profound cultural connotation. On the basis of inheriting the national food culture, Wufangzhai has continuously innovated and modernized the production technology of the famous "Jiahu Fine Point" in Ming and Qing Dynasties. Now it has formed a series of products with zongzi as the leading factor and concentrated snacks, braised products and egg products. By the end of 28, the sales revenue reached 64 million yuan. Wufangzhai Industrial Park, located in Xiuzhou District, Jiaxing, is a national industrial tourism demonstration site, and together with Chengdu Wufangzhai Industrial Park, located in Wenjiang District, Chengdu, it constitutes two major centers of Wufangzhai food manufacturing and logistics distribution. At present, the company has set up 15 regional marketing branches, and through the channels of store distribution, chain monopoly, breakfast management and e-commerce, it has built a marketing network centered on the Yangtze River Delta and spread all over the country, and exported to Hong Kong, the United States, Canada, Australia, Japan and other places.
The rice industry division of the Group, together with its subsidiaries, namely, Heilongjiang Wufangzhai Rice Company, Baoqing County Wufangzhai Rice Company, Heilongjiang founder county Wufangzhai Rice Company (to be established) and Anhui Wufangzhai Rice Company, forms a rice industrial chain. By establishing a Wufangzhai high-quality rice base in the northeast, it forms an integrated agricultural industrialization operation mode of production, processing and marketing, supplies medium and high-grade brand rice to the market, and provides high-quality rice raw materials for all subsidiaries of the food industry of the Group. Jiaxing Wufangzhai Meat Food Company and Jiangxi Wufangzhai Agricultural Development Company provide high-quality pork and bamboo leaf raw materials for Wufangzhai food production by establishing pollution-free commercial pig bases and organic bamboo leaf bases.
A catering co., Ltd. (to be established) in yomi, Zhejiang Province, a subsidiary of the Group, is specialized in Chinese fast food chain operation, with rice products as the leading factor, providing consumers with convenient, fast and nutritious Chinese fast food, and striving to build a national famous Chinese fast food chain service brand.
The Food Research Institute of Wufangzhai Group is a professional scientific research institution engaged in food development, technology and standardization research focusing on rice products, and it is a provincial technical center.
Jiaxing Ocean Real Estate Co., Ltd., Jiaxing Huayuan Real Estate Co., Ltd. and Jiaxing Ocean Advertising Decoration Engineering Co., Ltd. constitute the real estate sector of the Group. Residential quarters represented by Huangdu Garden and Ocean Oasis, office buildings represented by Ocean Tower and single apartments represented by urban pioneers have all become famous buildings in Jiaxing, showing the comprehensive strength of the Group in real estate development.
Jiaxing Yuanfang Pawn Co., Ltd. and Jiaxing Xiuzhou Yuanfang Microfinance Co., Ltd. are two subsidiaries of the Group engaged in financial business. They are not only committed to short-term financing and emergency relief for residents and individual industrial and commercial households, but also strive to become gas stations for the revitalization and development of small and medium-sized enterprises and boosters for the private economy to take off.
Wufangzhai Group takes the promotion of ethnic food culture as its own responsibility. It is the chairman unit of Zongzi Industry Committee of China Food Industry Association and Jiaxing Food Industry Association, and actively contributes to the revitalization of ethnic food industry in China. In addition, the group enthusiastically supports social welfare undertakings, and has established "Wufangzhai" scholarships in Zhejiang Gongshang University and Jiaxing No.1 Middle School respectively, and actively donated to social charities to create a harmonious enterprise.
Wufangzhai Group advocates the business philosophy of "harmony and business", takes "harmony, honesty, Excellence and innovation" as its entrepreneurial spirit, takes "building a leading brand of rice products industry and a famous brand of Chinese fast food chain" as its goal, focuses on food, dedicates itself to Excellence, and strives to become a respected leading food enterprise in China with rice products as its core products and a complete industrial chain.