Society is cruel, abandoned and may not even say hello. As the brother of Volkswagen Magotan, the sales of Skoda Express are quite terrible. Take the past September 2020 as an example. Volkswagen Magotan sold 177 10 in a month, and Skoda Express only sold118. The total sales of express trains in one month is not as good as that of Magotan in three days.
Is the speed pie not selling well because of the high price? It is found on the Internet that the starting price of the standard model after the express discount is 1 16900, which may contain some moisture and need to be added with compulsory consumption. In fact, when we visited our local 4s shop, the sales indicated that there were no existing cars for low-profile models, but what is certain is that about 654.38+0.2 million naked cars should be equipped with nothing and there is no compulsory consumption. Best-selling 1.4T comfort version, with 10.25 inch LCD instrument, bare car 145000 or so.
Don't compare this price with magotan, even if it is compared with sagitar with the same displacement, it has certain advantages. Moreover, Skoda Express is a hatchback shape, which is much stronger than Magotan. Nowadays, car consumers are mostly young people, and they should have a good market performance, but why is the sales volume so embarrassing?
I think the main reason is brand disadvantage. Volkswagen is a popular brand in the first line, and Skoda looks much smaller. When many people buy a car, they may not consider the brand Skoda at all. This is just like our online shopping. If you are used to buying online in a treasure, even if other online shopping platforms are cheaper, you don't know or download it at all, and you won't consider this APP.
Subba is facing such a problem. Many people never thought of this car when they bought it, let alone bought it in the end. As long as the brand is forgotten, his products will naturally be forgotten. Just like Ford, Fox is the best seller. Ford Mavericks have sold more than CRV, but once the brand is forgotten, all its models will follow suit.
Su Rui looks younger than Magotan, targeting young people. But the ideal is full and the reality is cruel. Young people are actually more vain and care more about brands, but mature middle-aged people care more about cost performance. For example, if you spend 500 yuan on shoes, young people would rather buy the ugliest Adinik than 36 1 or Anta, which are well-made and beautiful. Because young people are vain and choose between face value and brand, most of them will choose the latter.
If the fast school wants to target consumers at young people, it must make a fuss about the brand image. If the brand is higher, even if the shape is ugly, young people will pay the bill. No matter how young the brand image is, young people will feel depressed.
Although Suba is Magotan's shell-changing car, the three parts are almost the same, but the car is not only composed of three parts. In fact, if you experience the two cars separately, you will find that the workmanship of Magotan is obviously better than that of Speedmaster. A simple steering wheel, Magotan is more textured and taller. The direction of quick calibration feels like a general shape and a general texture.
Including the workmanship of the whole car interior, such as the decorative plate of the center console and the assembly process on the door handle, these things that can't be seen on the configuration table are all higher than those of Speedmaster. After actually comparing the two cars, there will be a feeling of value for money. It seems that one was assembled by an excellent craftsman and the other was trained by an apprentice.
Due to the above reasons, coupled with the herd effect and herd mentality when people choose cars. It must make sense to see others buy Volkswagen instead of Skoda. So they all followed suit and chose to bypass Skoda. Therefore, the more popular car brands are, the second-line brands become the third-line, and the third-line brands are directly cold. The gap between the rich and the poor between people is widening, so isn't it the same between car brands?
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.