Recently, at the Higher People’s Court of Guangdong Province, the trial results came out in a case against Lego accusing Leping of trademark infringement and unfair competition. The court found that Lepin was not responsible for Lego’s trademark For infringement and unfair competition, Lepin will compensate Lego 30 million yuan.
Lego was founded in Denmark in the 1930s. With the changes of the times, Lego has launched many series of building block toys, which have become the true love of many children as they grow up in childhood.
Lego is the "ancestor" level for building block toys. Many popular toys are evolved from Lego, but recently there is a brand of building blocks called "Lepin". This brand almost copies and pastes LEGO's building blocks. Other building block brands have their own characteristics in terms of brand logo, product features and product sales packaging, but Lepin almost copies LEGO's products. If you just move it over and use it, the similar packaging, similar logo, and similar building block style are almost identical, which has a great impact on the LEGO brand. After Lego discovered Lepin's infringement, it took Lepin to court on the grounds of unfair competition and trademark infringement. The corporate legal person of Lepin Co., Ltd. copied Lego toys and modified the trademark many times, which infringed on Lego's trademark logo and constituted trademark infringement for Lego; Lepin's trademark name is similar, and the packaging is also similar to Lego's. The products are similar and relying on the influence of Lego Company to sell goods constitutes unfair competition.
According to court investigation, from September 2017 to April 2019, the illegal business volume of building block toy products produced by Lepin Company has exceeded 300 million yuan. Combined with the found Taobao network? According to the sales data of Lepin's building block products, the sales amount of Lepin's infringing Lego products has exceeded 500 million yuan, and its behavior is extremely bad. The court finally determined that Lepin’s trademark infringement and unfair competition were extremely serious and required Lepin to compensate Lego-related economic losses of 90 million yuan.
However, Lepin denied the resolution and subsequently filed an appeal. After the second instance, the court required Lepin to stop infringement and pay Lego 30 million yuan in compensation for related economic losses.
After the second trial, it is no longer possible to search for Lepin brand building block toys on Taobao. Regarding the protection and respect of intellectual property rights, the plagiarists have finally been sanctioned, which can be said to be very satisfying. .