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Is it possible to apply for a well-known trademark for every category of trademark?

Yes. The following are the procedures and conditions for the recognition of well-known trademarks. 1. The legitimate rights and interests of the trademark owner have been illegally infringed, and the trademark must be recognized as a well-known trademark in order to effectively protect its legitimate rights and interests. 2. This trademark has a certain degree of popularity among relevant people. 3. The parties concerned filed an application in accordance with the law. 1. The "Regulations on the Recognition and Protection of Well-Known Trademarks" states: A well-known trademark refers to a trademark that is widely known to the relevant public in China and enjoys a high reputation. The relevant public includes consumers related to the certain type of goods or services indicated by the trademark, other operators who produce the goods or provide services indicated by the trademark, as well as sellers and related personnel involved in the distribution channels. "Well-known trademarks" originally came from the Paris Convention for the Protection of Industrial Property. In accordance with international and domestic intellectual property laws and regulations, the well-known trademark system was created to fully protect the legitimate rights and interests of well-known trademark owners. Its purpose is to reasonably protect relevant trademark ownership, maintain fair competition, and prevent infringement of other people's trademark exclusive rights. . Well-known trademarks can bring huge economic benefits to enterprises, help enterprises consolidate their position in the market economy, and combat a series of problems such as malicious registration and the impact of similar trademarks on different products. Therefore, Chinese enterprises have applied to recognize their trademarks as well-known trademarks. . The so-called well-known trademarks are relative to the infringement disputes involved, and the effectiveness of their protection as well-known trademarks also has a certain scope and intensity. Being recognized as a well-known trademark in this dispute does not mean that it will also enjoy the treatment of a well-known trademark in other infringement disputes. It does not mean that you will receive special protection at any time and within any scope. At present, China implements a dual-track system that can be recognized by both administrative departments and people's courts, but it must be based on an application or request by the party concerned, and the application or request must be based on the damage to relevant rights and interests. The protection of well-known trademarks is also different from that of ordinary trademarks which are limited to identical or similar goods. Well-known trademarks adopt cross-class protection. As long as it is recognized as a well-known trademark, other companies are not allowed to use the well-known trademark in any of their products. 2. Administrative recognition: Most of China’s well-known trademarks have always been recognized by the State Administration for Industry and Commerce (Trademark Office and Trademark Review and Adjudication Board). Compared with the People’s Court, the proportion of well-known trademarks recognized by it is larger. When disputes arise during the process of trademark registration, use and review, the Trademark Office of the State Administration for Industry and Commerce and the Trademark Review and Adjudication Board can determine whether the trademark constitutes a well-known trademark based on the request of the party concerned and based on specific facts. 2-1. Recognition by the Trademark Office: To apply for recognition of a well-known trademark, relevant materials must be submitted through the industrial and commercial administration bureaus of the provinces, autonomous regions, and municipalities directly under the Central Government (hereinafter referred to as the provincial industrial and commercial bureaus). The provincial industrial and commercial bureaus will conduct preliminary review and approval. The relevant application materials with signed opinions are submitted to the Trademark Office of the State Administration for Industry and Commerce in a timely manner by mail. Finally, the Trademark Office of the State Administration for Industry and Commerce determines whether the trademark is well-known. When a dispute arises during the trademark registration process, if the relevant parties believe that their trademark constitutes a well-known trademark, they may also request the Trademark Office to determine that their trademark is well-known. At this time, they must submit evidence that their trademark constitutes a well-known trademark. 2-2 Determination by the Trademark Review and Adjudication Board: In accordance with the provisions of the Trademark Law and Regulations, when a dispute arises during the trademark review process, if the relevant party believes that its trademark constitutes a well-known trademark, it may request the Trademark Review and Adjudication Board to recognize a well-known trademark. At this time, the relevant party The parties concerned shall submit evidence proving that their trademark constitutes a well-known trademark in accordance with the law. 2-3 Determination by the People's Court: When hearing trademark dispute cases, the People's Court may determine whether the registered trademark involved is well-known according to the law based on the request of the parties and the specific circumstances of the case. The promulgation of two normative documents, "The Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Disputes Involving Computer Network Domain Names" and the "Interpretation of the Supreme People's Court on Several Issues Concerning the Application of Law in the Trial of Civil Disputes involving Trademarks", have provided the People's Court with Well-known trademarks provide sufficient legal basis.

At present, many companies have recognized their trademarks as well-known trademarks through the emerging judicial method, which to some extent reflects the enhancement of corporate trademark awareness and brand awareness, and has positive significance for corporate intellectual property rights protection; at the same time, judicial recognition This method can be completed in the local intermediate people's court, which makes the identification of well-known trademarks more convenient, so it has become the first choice for many enterprises.