A successful brand is often inseparable from a successful logo design. Logo is the core of brand image and the first impression of consumers when they identify brands. Therefore, in the process of logo design, concept is particularly important.
1. positioning mark
Before logo design, it is necessary to have a deep understanding and research on the brand. We can find the target group of the brand and their preferences and needs through questionnaire survey and market analysis, so as to determine the positioning of the logo.
2. Quick identification
A sign of success should be clear, concise and easy to identify. By simplifying design elements and using symbols such as colors and fonts to create unique visual effects, consumers' attention and interest can be quickly attracted.
3. Reason * * *
A symbol of success should be closely linked with brand culture and can convey brand value, concept and style to consumers. As a communication medium between brands and customers, Logo should make consumers feel the brand's unique personality, thus producing a * * * sound.
4. Plasticity
With the needs of brand development, Logo may need to be modified or adjusted appropriately, so a good Logo design must have enough plasticity and extensibility to adapt to different application scenarios.
5. Fashion
With the continuous development and progress of society, the aesthetic level of consumers is also constantly improving. Therefore, a successful logo design needs to keep pace with the times, keep up with the trend, break through stereotypes and create a design effect with a sense of modernity and fashion. The latest technical means and design tools can be adopted in the design.
In a word, logo design, as the basic link of brand building, needs to seriously consider and deeply understand the characteristics and positioning of the brand, and integrate conceptual elements to meet the needs and preferences of target customers. At the same time, we should pay attention to aesthetic taste and elaborate it to achieve the best visual effect. All design pages should avoid complex, redundant and meaningless designs, but attract customers' attention through simple, bright, vivid and easy-to-remember methods, and put the logo design concept in when you join the cultural trend. In the end, a successful logo design will become a key medium for brand image promotion, which will generate strong cognition and recognition of the brand and establish an emotional voice between the brand and customers.
Zhonghui Design Original Logo Design Works
The above contents are answered by Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.), a professional logo design company, hoping to help everyone.