This year’s Double Eleven Shopping Carnival, among the 342 brands with a transaction volume of more than 100 million on Tmall’s Double Eleven, most of them are in the categories of skin care and makeup, electronic products, home appliances, and clothing and apparel. . 1. Brands that exceeded 100 million on Double Eleven reached a new high

This year’s Double Eleven has a new twist. It has changed from Singles’ Day in previous years to Double Stick Day, and the carnival started in the early morning of November 1st. stage. Last year, Tmall’s Double Eleven brands reached 299, and this year they exceeded the 300 mark. You may think that 342 brands are nothing. There are so many merchants in Tmall, but if you add an unit of ? billion, you can imagine how powerful it will be. When the first phase kicked off on November 1, 100 brands already exceeded 100 million. Clothing brands Adidas and Nike first exceeded 100 million, followed by domestically produced Ecovacs, Balabala, Pechoin, and Quanyoujiayuan. Less than Lingcheng Liangdian, L'Oreal, Estee Lauder, Lanc?me, Haier, Midea, Apple, Huawei, and Xiaomi have also exceeded 100 million yuan and joined Tmall's double 11 billion club? These categories that exceeded the 100 million yuan mark on Tmall Double Eleven are roughly: skin care and makeup, electronic 3C products, home appliances and clothing and apparel. Many products with higher unit prices have long been no longer satisfied with the 100 million yuan mark. , aiming at the "billion" mark, and believe that next year's Tmall Double Eleven will reach a new high. 2. The purchasing power of the Chinese people has increased, and they are not only satisfied with daily necessities

Seeing the number of brands that have exceeded the 100 million yuan mark, it is obvious that the purchasing power of the Chinese people is getting higher and higher. In the past, Double Eleven was mostly for stocking up. For daily household use, nowadays consumers want to buy more 3C products, clothing products and home appliances and furniture. 3. Chinese people’s consumption patterns have changed

The Chinese people’s consumption patterns in recent years have gradually transformed from offline physical stores to a combination of online and offline, and the online purchasing power is so strong that it is domestically Many experts outside the country cannot imagine it. Relatively speaking, this has also dealt a big blow to offline consumption, prompting offline merchants to start new sales models and think about how to integrate with online. This year's Double Eleven sales amounted to 498.2 billion yuan. This is such a huge number. Only the economic improvement brought about by China's rapid development can have such strong consumption power, and it is also a reflection of the improvement of people's lives.