Current location - Trademark Inquiry Complete Network - Trademark inquiry - Cardenton’s brand development history
Cardenton’s brand development history

In 1993

Caldenton Company officially created the Caldenton brand, and the company began to implement the brand management strategy;

1995

Caldenton's first specialty store was officially opened in Shenzhen Tian'an International Building. The company combined its localization advantages to establish a huge chain sales system in China with direct sales and franchise sales models, and the company began large-scale operations;

1997

The first Caldenton chain franchise store opened; the Caldenton chain franchise store entered a period of rapid expansion.

2002

The Caldenton casual series was officially launched.

2003

The Caldenton leather goods series was launched. Enterprises began to shift from single operations to diversified operations.

2006

Due to the good image established by the Carldenton brand in China over the past decade, from 2006 to 2010, Carldenton became the only designated concierge apparel for the Boao Forum for Asia.

2008

At the Boao Forum for Asia held in mid-April, Mr. Vittorio, the chief designer of Kaltendin, moved the tailor-made studio to the venue of the Boao Forum for Asia. Tailor-made concierge attire for domestic and foreign political and business leaders at the Boao Forum for Asia. In the same year, it was awarded the "Product Quality and Service Class A Enterprise" by the Shenzhen Commodity Quality Promotion Association

November 2008

The company was awarded the "A-level Enterprise for Product Quality and Service" by the "21st Century Business Herald" and the world's largest comprehensive The "2008 China Brand Value Management Forum" co-organized by the brand consulting company Interbrand was grandly held at the Marco Polo Hotel in Shenzhen. "Journey to Boao - Demonstrating the Brand Value of Caldenton" won the 4th "China's Best International Brand Building Case" award with a high number of votes. HSBC, Standard Chartered Bank, Canon IXUS and Wyeth Milk Powder also won this award. , Cisco, Dow Chemical and several other well-known domestic and foreign brands.

In 2009

Cardenton’s second-generation new VI system set sail with a new image. The new VI system and the new image of Seibu's new flagship store were designed by Mr. Chen Shaohua, the Beijing 2008 Olympic bid logo designer and a famous Chinese graphic designer, and Ms. Vera, a famous Italian store designer; the new product packaging was also upgraded. .

2010

In 2010, Caldenton reached a strategic partnership with the APEC Business Leaders Summit China Night and became its only designated concierge apparel. In the same year, it was awarded the organizing committee of the 2010 APEC Small and Medium Enterprises Summit "2010 APEC China Small and Medium Enterprises Value List - Top 20 Annual Growth Benchmark Enterprises" issued by Best Brand Internationalization Contribution Award.

Won the top 100 companies in the apparel industry by total profit

Won the top 100 companies in the clothing industry with sales profit margin

2012

Become APEC China The only designated protocol attire for the Business Leaders Forum.

Won the Top 50 Emerging Men's Wear in the Top Ten Textile and Clothing Selection

Won the "Top Ten Men's Wear Brands" in the 2012 Textile and Clothing Top Ten Selection

Won the National Quality Integrity Initiative Advanced Model Enterprise

Won the Guangdong Province Famous Brand Product

Won the First Shenzhen Creative Influence Brand Selection Special Award

In 2013

Won the " "Guangdong Province Famous Trademark" Caldenton has begun a brand new journey of transformation and transcendence.