In modern marketing, people often compare trademarks to the face of goods, a silent salesman, a customer guide and a symbol of corporate reputation. This shows the importance of trademarks. Trademarks can not only be used by yourself, but can also be bought and sold. When your trademark is not intended to be used, do not cancel it. Because the trademark is your intangible asset.

Company trademarks, like houses and cars, are bought and sold for certain reasons. This is legal and is a behavior encouraged by the state to make full use of resources. However, during the trademark sales process, we also need to pay attention to the following aspects.

1. Pay attention to whether there are any omissions in the transfer process

In the process of trademark sales, an agreement must be signed, and such paper documents must be provided as proof of sales, otherwise the registered trademark One party may regret it for some reason. At the same time, it should be noted that many companies or individuals will register many trademarks that are similar to their main trademark at the same time, so you should be informed in time when purchasing trademarks to avoid transferring these similar or similar trademarks to others and harming your own interests.

2. Pay attention to whether there are problems with the trademark itself

When selling trademarks, especially for buyers, we must understand the validity period of trademark registration. If the validity period of the trademark has expired and the trademark owner has not applied for renewal or the trademark validity period is approaching, these are problematic. In addition, some trademarks may still be in the opposition period and have not been officially registered, and even some photos are still controversial and disputed, which is not conducive to the use of the trademark. Therefore, we must understand these situations when purchasing a trademark.

3. Pay attention to find out whether there is any problem with the exclusive rights of the trademark in the transaction

Since our country’s law stipulates that the owner of the same registered trademark can be two or more, so when purchasing In the process of trademarking, we must clearly understand that the owner of the trademark belongs to multiple or is one. In the case of multiple owners, purchasing a trademark without all owners being together is invalid and the opinions of all owners must be respected in order to be recognized by law.

The above are several issues that need to be paid attention to during the process of trademark purchase and sale. In addition, it should also be noted that during the process of trademark purchase and sale, both parties should submit applications to relevant agencies and ensure that the trademark is fair and cannot be transferred privately.