The six trademarks of Maotai teach you to easily identify the true and false Maotai liquor: Feiying brand, Gongnong brand, Wuxing brand, Feitian brand, sunflower brand and sunflower brand.
In recent years, there has been an upsurge in the collection of Maotai, but it is very difficult to identify the authenticity of Maotai, especially the old Maotai wine, which is difficult for laymen to tell the authenticity.
Maotai has used six trademarks so far, including the well-known five-star brand, Feitian brand, the unfamiliar Feiying brand and Sunflower brand. Today, Xiaopang is a shortcut for everyone to identify Maotai old wine: look at Maotai trademarks and uncover the hidden secrets behind the six trademarks of Maotai.
1. usage period of feiying brand trademark
: before the founding of the people's Republic of China.
At that time, Maotai Distillery had not been established. The three private wineries in Maotai Town: Ronghe Brewery, Chengyi Brewery and Hengxing Brewery each had their own trademarks. Maotai Distillery was merged on the basis of three wineries.
Ronghe Burning House is commonly known as wangmao, and its trademark is "Maisui Brand"; Chengyi Burning House is commonly known as Huamao, and its trademark is "Shuangde Brand"; Hengxing Burning House is commonly known as Lai Mao, and its trademark is "Feiying Brand". Among them, Lai Mao Feiying brand is the most famous brand. Just a few years ago, a bottle of Lai Mao in 1935 was sold for a sky-high price of 1.7 million yuan, becoming the king in the history of liquor auction in China.
2. Trademark of workers and peasants
Date of use: 1953.
In p>1952, the three major wineries merged to formally establish Kweichow Moutai Distillery. The first trademark registered and used by Maotai Distillery was "Workers and Peasants Trademark", which was only used in 1953.
Due to special historical reasons, it is almost impossible to find such Maotai liquor in the market now.
3. Five-star brand trademark
Usage time: 1954 ~ present.
Since p>1954, Maotai Distillery has designed the trademark "Five-Star Brand", which is also called "Golden Wheel Brand" because the gears are golden, and it has been used ever since.
friends who collect old wines should pay attention to the fact that in 1954, the word "Taiwan" was very particular, and it was written as "moss", which can be used as the basic standard to identify the authenticity of Maotai.
4. Feitian brand trademark
Usage time: 1958~1968, 1975~ now.
After the five-star brand Maotai was exported abroad, some European countries made a big fuss about it because its trademark contained five-star and wheat ear elements, and began to launch a wave of boycotting China Moutai. In order to return to foreign markets, Maotai Distillery decided to incorporate Dunhuang elements that foreigners like and designed Feitian brand Moutai.
in October p>1958, the registration of "Feitian Biao" was successful. It was also from this year that the Feitian Biao packaged in white porcelain bottles was used for export of Moutai, while the five-star Biao of yellow glazed ceramic bottles was used in China.
since July p>1966, maotai has been changed into milky white glass bottles for domestic and foreign export, and sealed with red plastic caps, but it was not fully implemented until the end of 197s.
5. sunflower brand
date of use: 1967.
Due to the special historical period, people felt that the flying beacon was not sunny and warm enough, and it was stopped from being used in 1968 to 1975. In 1967, Maotai designed the trademark Sunflower, but it was only used in 1967 for a short time. Not many people have seen this trademark.
The following bottle of 1967 sunflower Moutai was sold for 565, yuan.
6. Small sunflower brand trademark
Domestic use time: 1978~1983.
export service time: 197~1975.
Maotai Distillery designed the small sunflower trademark on the basis of the big sunflower trademark. At the same time as the small sunflower label was used, Feitian label was discontinued at the same time.
The specific use time of the trademark of Sunflower is different from that of domestic sales. The export use time is from 197 to 1975, and the domestic use time is from 1978 to 1983.
In p>1971, Maotai liquor with the trademark of Xiaosunflower was exported.
Moutai is not only a commodity for investment, but the appearance of each trademark reflects the changes of different times, and the historical culture behind it is also worth learning.