The origin of the Unilever trademark:

As early as the 1930s, Unilever's predecessor, Lever Brothers, invested and established the "China Soap Co., Ltd." in Shanghai. Products such as "Lux" soap and "Umbrella" brand soap have become best-selling products in the Chinese market due to their excellent quality. Unilever returned to Shanghai in 1986, and its first joint venture, Shanghai Lever Co., Ltd., continued to produce "Lux" soap. Due to the living standards at that time, using "Lux" soap was regarded by young people as a symbol of "openness" and "fashion". So far, "Lux" is the best-selling soap in China.

Since Shanghai Unilever Co., Ltd. was officially put into production in December 1987, the scale of the enterprise has continued to expand, product varieties have increased year by year, and economic benefits have increased day by day. The product variety has developed from a single Lux soap in 2 specifications in the early days to 72 specifications in four categories in 1996. The address is No. 2310, Yangshupu Road, Shanghai. The company has now developed into a well-known daily chemical products company in the country. It has been rated as a foreign-invested advanced technology enterprise for six consecutive years, and won the title of National Double Excellent Foreign-invested Enterprise in 1994. From 1995 to 1996, it was listed among the 500 largest foreign-invested industrial enterprises in the country.

From 1986 to 1999, Unilever has invested US$800 million in China, established 14 joint ventures, and introduced more than 100 advanced patented technologies. Thirteen brands including Pond's, Lux, Sunsilk, Omo, China, Lipton Yellow Card, and Luxue belong to three series of products including home and personal care products, ice cream, and food, making products with Unilever labels in China The variety is already available to open a decent store and connects all aspects of people's daily lives.

Shanghai Unilever

Shanghai Unilever

Unilever has more than 400 brands around the world, most of which are acquired and promoted to the world In various places, for example, Pond's was originally an American brand, and Unilever bought it and developed it into a famous skin care brand, which was promoted to China; and "Sunsilk" was originally a British brand promoted in Southeast Asia, and Unilever also Introduced into China. "Becoming a localized multinational company" is Unilever's global business purpose and long-standing tradition. Over the years, Unilever has not only brought many international brands into the Chinese market; it has also vigorously cultivated local Chinese brands. After Shanghai acquired a famous food brand "Lao Cai Soy Sauce", there were two more eye-catching acquisitions in 1999: one was to acquire Beijing's famous food brand "Jinghua Tea", and the other was to use its subsidiaries, which hold 15% of the world's market share, to Ice cream brand "Heluxue" acquired another famous Shanghai ice cream brand "Mandenlin".

Unilever realized that "localization" that combines international science and technology and business experience will have vitality, so it invested 166 million yuan to establish its world-wide headquarters in Shanghai. The sixth research and development center in various places - Unilever China Research and Development Center. The center has 150 Chinese scientific and technological personnel; it focuses on the research of product formulas, especially the introduction of natural ingredients advocated by traditional Chinese science into Unilever's products.

On September 22, 2000, Unilever Co., Ltd., which was jointly invested and reorganized by Shanghai Light Industry Holding (Group) Company and the internationally renowned multinational company ***, was established in Shanghai. This is a major asset reorganization for Shanghai to build a new highland for light industry. It was praised by the leaders of the Shanghai Municipal Government as "a bright spot in Shanghai's economic development and a new force in urban industry." The Anglo-Dutch Unilever Company is a subsidiary of Shanghai Light Industry Holdings ( Group) is an important partner of the company. In recent years, both parties have jointly invested and established four joint ventures: Shanghai Pond's Co., Ltd., Shanghai Lever Co., Ltd., Shanghai Unilever Toothpaste Co., Ltd. and Shanghai Elida Co., Ltd. In order to expand the scale of operations and enhance market competitiveness, the two parties decided to reorganize the four joint ventures and establish a new Unilever Co., Ltd., whose annual sales will exceed 4 billion yuan.

In the 1890s, William Heskith Lever, the founder of LeverBros (the predecessor of Unilever), formulated the product concept for his revolutionary new product, Sunlight soap, which was to "make cleaning easier." It is easier to help women reduce the burden of housework, promote health, radiate personal charm, and make our users' lives better." This new product popularized ideas of cleanliness and hygiene in Victorian England.

These concepts were proposed long before the "corporate mission" was proposed. Although their language and the idea that only women did housework were long outdated, their concepts are still the basis of our current enterprises. core.

The history of Unilever has spanned three centuries, and its success has also gone through many major historical periods: economic booms, depressions, world wars, changes in human lifestyles, and technology. progress. Unilever has been constantly developing new products and is committed to improving people's lives, such as helping people reduce the time they spend on housework; increasing the nutrition of food; making tasting food a pleasure; and making people start to pay more attention to themselves. , home and clothing, etc.

At the end of the 19th century, Unilever's predecessor company provided vocational training for workers; new products developed for consumers were widely praised by society; hygiene and personal cleaning care were popularized; vitamins were added to food, and To improve the nutrition of food... All of this is no longer new today, but it was a step ahead at the time.

Today, Unilever still firmly believes that success means high standardization of corporate behavior, ‘treating our employees, consumers, society, and the entire world where we live with the highest standards of corporate behavior’. Over the years, we have initiated or participated in more and more projects, seeking sustainable product raw materials; protecting the environment; supporting local communities, etc.

The Unilever trademark logo is a "U" made up of 25 small patterns with unique meanings. Below is Unilever's English name "UNILEVER", a logo in the Chinese region, and additional Chinese characters The word "Unilever".

The logo consists of 25 patterns, each representing a kind of vitality and product brand.

Sun/The symbol of the vitality of the sun, the natural resources that humans rely on for survival, and the origin of all life.

The double helix shape of DNA/gene represents the origin of life and biochemical science, and is the key to healthy life.

Bee/bee creativity, communication, hard work, and species diversity, symbolizing the opportunities and challenges brought by the environment.

Hand/hand symbolizes sensibility, care and needs.

Flower/The fragrance of flowers, when combined with the "hand" pattern, represents moisturizing lotion or cream.

Hair/hair is a symbol of beauty. When combined with the "flower" pattern, it reminds people of cleanliness and fragrance; when combined with the "hand" pattern, it represents softness

PalmTree/The diverse natural resources of palm trees are also a symbol of paradise

Saucesorspeads/Sauce represents mixing and stirring, expressing the meaning of mixing fragrance and adding taste

Spoon/Spoon symbolizes nutrition, Taste and Cooking

Bowl/Bowl is a bowl full of fragrant food, also represents ready-to-eat food, hot drinks or soups

Spiceandflavors/Chili peppers and seasonings represent chili peppers or fresh ingredients< /p>

Fish/fish symbolizes food, sea water or fresh water

Sparkle/sparks are bright, healthy and energetic

Bird/birds symbolize freedom and freedom from trivial matters. Enjoy the fun of life

Recycle/recycling to realize the commitment to continue to do environmental protection

Lips/lips symbolize beauty, beauty and taste

Icecream/ice cream leisure , pleasure and enjoyment

Tea/tea plant or the essence extracted from plants, such as tea, is also a symbol of growth and hard work

Particles/particles represent science, foam and activity

Frozen/frozen is a symbol of freshness and represents snowflakes

Wave/waves are clean, fresh and energetic, representing personal cleanliness. When used together with the "clothing" pattern, it represents clothing care

Liquid/water droplets represent clean water and purity

Container/container represents packaging, a bottle of lotion for personal use

Clothes/clothing represents beautiful and clean clothes

p>

Heart/Heart symbolizes love, care and health