In addition to the "Best Seller" and "New Release" tags on Amazon, which have powerful traffic drainage effects, there is another tag that is very important for traffic drainage and conversion. I believe everyone who has worked on Amazon knows that, that is Today I want to introduce to you the “Amazon Choice” label.
So what is "Amazon Choice"?
Amazon's Choice is a project launched by Amazon in 2015 to simplify the customer's purchasing process in conjunction with Amazon's smart voice assistant (Amazon Echo). For example: When you say to Alexa, I need a mobile phone case, she will check your previous purchase records in your order history. Amazon will select commonly used brands based on previous purchase records. If the customer wants to change to a brand, he can directly name the brand and he will provide various product details of the brand. Otherwise, Amazon’s Choice recommendation will be given directly.
How to get the "Amazon Choice" label?
Although Amazon has launched this label for 7 years, it has not given specific recommendation standards. This is Amazon’s internal algorithm, which is always changing. However, based on past experience, Amazon's Choice mainly considers the following factors: the popularity of the product, price, ranking, reviews, and whether to use FBA for delivery, etc.
Can all products receive the Amazon's Choice label?
At present, not all categories of products can obtain the Amazon's Choice label. The categories covered by Amazon's Choice currently only include the following categories: books and audio-visuals, movies, music, games, electronic products, home decoration, toys, clothing, shoes and hats, jewelry, handicrafts, outdoor and automobiles.
What are the mandatory requirements for Amazon's Choice?
1. Products that must be shipped by FBA must meet the delivery speed required by Amazon Prime Shipping.
2. The average star rating of product reviews needs to be more than 4 stars.
3. All products must have brand registration on Amazon.
What are some of the key factors in obtaining the Amazon's Choice label?
Normally, sales volume is definitely the first key indicator for obtaining Amazon's Choice. If a product in the new product period wants to obtain this label, it must find ways to increase sales. If a product becomes a Best Seller or at least hits the top five in its category, the probability of getting Amazon's Choice will be very high. At the same time, the product must not have a high return rate. Products with a high return rate are destined to miss the Amazon Choice label. The reference standard for a high return rate is that it cannot be higher than the average return rate of peers.
Under different keywords, are the Amazon Choice products the same?
You can try to use different keywords in the front desk to conduct a keyword search for a certain type of product, and then you can find out how to get Amazon's Products with the Choice label are actually different. To put it simply, even if you search for the same product but use different keywords, you will not be able to see the Amazon’s Choice label.