Why do big brands need to find their own spokespersons? It’s because brands need influential celebrities to help promote their brands. Only by asking opinion leaders to help promote their brands can they achieve the effect of getting twice the result with half the effort, so brands Businesses are racking their brains to find an image that can fit the brand and attract spokespersons. Nowadays, major international brands also compete with each other by finding spokespersons. It is very important to find a spokesperson who can drive product sales. Except for some Stars in the entertainment industry, as well as some foreign international movie stars, and some sports stars also have high commercial value, especially some football and basketball stars, because these projects are popular all over the world, especially in China, where there are so many football and basketball fans. The impact is particularly great. For example, the shampoo endorsed by Cristiano Ronaldo is very popular

So if you buy products suitable for sports stars to endorse, the bosses will try their best to win the favor of the stars. After all, there are stars. With blessing, the popularity will become different. NBA's Kobe Bryant and James Curry have endorsed Chinese products. For them, why not do it if they can earn higher endorsement fees?

Some sports stars are willing to accept endorsements, but some people are unwilling to accept foreign products, or products that they have never been exposed to. For example, Yao Ming will not accept some Japanese brands. This is a person's bottom line. Back then, Ronaldo was popular all over the world. At that time, many Chinese brands were staring at him. If anyone could nail him, they would not have to worry about the sales of subsequent products. Because of the formation of China, Ronaldo came to China. During this period, there were also many The product wanted to make an appointment with her, but he didn't even meet, but only Jiang Peizhen, the owner of Golden Throat, used a different method to make an appointment with him, because she promised that she would not ask her to endorse and would only take him to taste Chinese food. In this way, Ronaldo was tricked .

Although she did not sign an endorsement contract, she let the trademark with the golden voice appear in the photo after dinner. After Ronaldo returned to China, she used this photo to advertise aggressively, so the golden voice is a treasure It also became an instant hit and became a well-known brand, but this was an infringement of Ronaldo's image rights. Although Ronaldo lost a lot of money in the lawsuit later, the profit he made must be a drop in the bucket

Although Golden Throat made a lot of money from Ronaldo, Jiang Peizhen also had problems with her credibility, and many businesses were unwilling to cooperate. This was a heavy blow to her company. After all, temporary pride does not mean anything. Slowly because her integrity was overdrawn, her industry gradually declined. Later, she and his golden voice left everyone's lives. Now everyone may not be able to buy a golden voice even if they have a sore throat. This means that no matter what You must be honest in everything you do, especially in business. You must not be tempted for the sake of profit, and ultimately get bad results