1. Product sales. Group buying websites can cooperate with merchants to help sell products with trademarks and obtain rebates on product sales. This is a relatively basic traditional profit method for group buying websites to make money.

2. Profit from advertising fees. Since group buying websites are generally local and their advertising accuracy is close to classified information, they can attract many merchants to place advertisements. The accuracy is relatively strong for this kind.

3. Merchant service fee. Group buying websites can also promote new products for merchants by organizing new product promotion activities for trademarks, and form long-term cooperative relationships with merchants to collect promotion fees from merchants.

In the early stages of market competition and the immature stage of enterprise growth, the profit models of enterprises are mostly spontaneous. As market competition intensifies and enterprises continue to mature, enterprises begin to pay attention to market competition and their own profits. Even so, not all companies are lucky enough to find profit models.

Profit analysis mainly improves existing profit methods by analyzing profit models. Extended information

The profit models of Internet companies (or companies that rely on Internet platforms for marketing) are nothing more than the following:

1. Big advertising (specifically brand advertising, Such as banners and text advertisements on Sina and Sohu homepages and channel pages, including column titles, etc.);

2. Small advertisements (specifically classified advertisements, PPC advertisements, narrow advertisements, etc., such as GOOGLE, The main advertising models provided by Baidu, Tianxia Internet, Soufan.com, etc.)

3. Props, QQ show (if you have read Tencent’s financial report, you will know that you can obtain it by purchasing props and paying membership fees How much income)

4. EC (that is, the method by which E-Commerce obtains income through e-commerce, such as Taobao, eBay, Wanwang and other websites, whether it is B2B, B2C or C2C, or providing network services , there are various charging methods, we summarize these as EC)

5. Online games (game products launched by Shanda and NetEase are typical cases, and there are many free online games that are also very popular. Although there is no charge for players, the purchase of special props and promotions can be charged; the scenes can also be sold to related companies to obtain income)

Baidu Encyclopedia - Profit Model