Impact of non-renewal of contract
1. The intangible assets represented by the registered trademark will be zero;
2. The brand influence gained by the promotion of this trademark for many years is easily taken away by others and no longer belongs to you;
3. If the trademark is re-registered by others, it can no longer be used; If no one else is registered, this trademark can no longer be used as a registered trademark and needs to be re-registered.
1. Trademark renewal increases the brand value.
Trademark is an intangible asset of an enterprise, which may have greater and more core competitiveness than tangible assets under certain circumstances. A trademark can be used continuously for 10 years. During this period, the extensive publicity and promotion of enterprises will inevitably accumulate certain brand awareness and reputation, and the renewal of trademarks can just keep this goodwill going. It is not easy to successfully register a trademark now, so many people choose to buy a registered trademark. The longer the registration time, the more valuable it is. After the renewal of a registered trademark, even if it is no longer used in the future, it may still fetch a good price.
2. Trademark renewal application helps to apply for famous and well-known trademarks.
The earlier a trademark is registered and the longer it is used, the easier it is to become a famous trademark or a well-known trademark by renewing the registered trademark.
Trademark renewal is the best help and assistance for trademarks. Because as long as the trademark is renewed or registered in the industrial and commercial department, then the trademark just wants to have a certain patent right, and no one can infringe it. If you need to use it, you must consult with the original inventor and the other party agrees to use it before you can use it.
Where it is necessary to continue to use a registered trademark after its expiration, it shall apply for renewal of registration within 02 months before its expiration. If the application cannot be submitted during this period, there will be a grace period of 6 months. If no application is filed within the grace period, the Trademark Office will revoke it after the expiration. After examining the application for trademark renewal registration, the Trademark Office will issue a trademark renewal certificate and will not issue another trademark registration certificate. The original Trademark Registration Certificate will be used together with the Trademark Renewal Certificate.
Legal basis:
Article 40 of the Trademark Law of People's Republic of China (PRC) * * * If the registered trademark needs to be used again after the expiration of its term of validity, the trademark registrant shall go through the renewal procedures in accordance with the provisions within 12 months before the expiration; If it has not been handled during this period, it can be extended for six months. The validity period of each renewal registration is ten years, counting from the day after the last expiration of the trademark. If the renewal formalities are not completed at the expiration of the period, the registered trademark shall be cancelled.