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Does BYD need to change its trademark?
In fact, LOGO does not affect the sales of a brand. LOGO is just a representative. Riders still look at the quality and brand of the car. BYD Auto officially released a brand-new logo, and the BYD logo that has been complained by netizens for a long time has finally been replaced. BYD Auto's brand-new logo model is more concise, and the smooth metal lines constitute the words BYD. In the design, the oval frame is cancelled to make it more open, and BYD's three letters are opened by letter deformation.

This move also triggered a heated discussion among netizens. It is suggested that BYD launch a high-end brand. When it comes to independent high-end brands, we first think of fuel vehicles such as Geely Lincoln. It was really hot in the early days, but now all WEY series sales are very soft, and will not even reach the100000 mark by 2020. Lecter's performance is better, but it can't be said that he is on the rise. As for Chery's star status, it is even more terrible, but even if these first-line brands are struggling,

This time, their goal is not to take new energy as the breakthrough point of BYD, a traditional fuel vehicle, and launch their own high-end brand. Looking at the high-end new power that has sprung up like mushrooms after rain, many netizens lamented. When the high-end threshold becomes so low, anyone can set foot in it, and some even in the low-end market. As a veritable new energy leader in China, BYD has been ranked first in domestic new energy sales for seven consecutive years, and it is also one of the few automobile companies that truly have independent research and development of three electric technologies.

Compared with other independent brands, it is indeed more qualified and confident to engage in high-end brands. However, some people may ask: BYD Korean series is not high-end? In terms of design, the highly acclaimed Longyan design and the brand-new Chinese logo, technically speaking, the hybrid technology has been updated to the third generation, and the latest blade battery has been gradually popularized. The price of BYD Tang has exceeded 300,000, and BYD's flagship product Han was listed in July, which fully demonstrated BYD's high-end temperament. This new car,