What are the important links in building an excellent corporate culture?

What are the important links in building an excellent corporate culture? The culture of a company is very important. A good corporate culture helps make the company cohesive, attractive, developing and competitive in the market. Let’s share what are the important links in building an excellent corporate culture. What are the important links in building an excellent corporate culture 1

1. Establishing a good corporate management system

Enterprises must continue to survive and develop stably in the fierce competition. Enterprises must first establish a complete management system based on the actual situation of the enterprise and the social environment in which it operates, and lay a solid foundation for the survival and development of the enterprise.

Only then can it be possible to defend and expand the space for corporate survival and development in fierce competition. Only in this way can we continue to survive and develop stably. Otherwise, even if the company achieves brilliant achievements through opportunities and passion, it will be nothing more than a flash in the pan.

2. The office environment is the "anti-counterfeiting mirror" of corporate culture

In reality, how many companies are truly consciously aware of this when designing and arranging their office environment? Does the design concept of the office environment really faithfully implement the core philosophy of the company and maintain a high degree of consistency with the corporate philosophy and culture?

Although different companies have different cultural pursuits, we often regretfully find that quite a few company decision-makers, corporate culture management departments, and office environment management departments show varying degrees of incompatibility on this issue. ignorance and inaction.

Empty claims on cultural concepts distort or even deviate from reality. The destructive power produced by this strong contrast is invisible, and the blow to cultural credibility is fundamental and devastating.

3. People-oriented cultural management

To achieve cultural management, an enterprise should first build a unique corporate culture, and determine whether the enterprise has entered the cultural management stage. One of the basis is to see whether the enterprise puts people management first in the cultural construction. First of all, we must establish a people-oriented management philosophy. Secondly, we must carefully cultivate common values. Thirdly, management must change from managing people to managing hearts.

4. Incentive, a means of constructing corporate culture at the consciousness level

Incentive is a means of constructing corporate culture at the consciousness level, which can make people proactive. In real society, the most direct and effective incentive method is salary distribution.

Experts from Harvard University in the United States found that in an environment lacking incentives, employees’ potential can only reach 20 to 30% and may even have the opposite effect; but in a suitable incentive environment, the same employees can achieve their full potential. 80~90% of its potential.

So if your employees don’t take your distribution system seriously or take it for granted, then your distribution system must be a failure; and distribution that does not achieve the incentive effect is a huge damage to the enterprise. . What are the important links in building an excellent corporate culture 2

How to build an excellent corporate culture

The construction of corporate culture can generally be divided into 5 steps:

1 , Strategic positioning stage, based on the corporate development strategy, formulate a corporate culture positioning that is in line with the company's strategy;

2. Research stage, conduct a comprehensive review of the existing organizational culture;

3. Diagnosis In the analysis stage, a comprehensive report on corporate culture is prepared based on the research report;

Fourth, in the planning stage, tools or methods are used to reshape the culture;

In the fifth, tracking and modification stage, which means continuous tracking Execution progress and status.

And it should be carried out from the following seven aspects:

First, enterprises pay attention to it.

Within the enterprise, top-down attention should be paid to the construction of corporate culture.

Corporate culture is not just a matter for the top management, nor is it just a matter for the grassroots, nor is it a matter for the corporate culture promotion department. Corporate culture is a matter for the entire enterprise. Therefore, all companies should pay enough attention to the construction of corporate culture. This should create broad awareness within the company.

The second is leadership taking the lead.

The company pays attention to it, but the most important thing is that the company leaders need to pay attention to it. Because no matter how much grassroots employees pay attention to it, if corporate leaders do not pay attention to it, the corporate culture will stay at the grassroots level without being implemented and widely recognized. If the corporate culture emphasizes execution and the leadership does not pay attention to it, it will naturally not attract the attention of relevant departments. Then, when it needs human, financial and material support in many aspects, it will not be guaranteed.

Business leaders attach great importance to corporate culture, actively advocate it, practice it and set an example, which will produce positive effects. Just like an army, if the commander has no plan to attack, then although the soldiers are brave, they will not have the opportunity to show their swords. Only when the commander is determined and determined can the soldiers fight bravely and become invincible.

The third is the participation of all members.

For corporate culture to play its due role, it is necessary to form a common sense among everyone, and this objectively requires the participation of all employees of the company. Corporate culture essentially determines that it is the culture of all employees. Therefore, the participation of some people is not considered true corporate culture. It can only be said that the construction of corporate culture is still in its infancy. Of course, full participation is also an ideal effect, but it is also the goal to pursue.

Since corporate culture is progressive, it is impossible for any company to get everyone to accept or identify with your cultural values ??from the beginning. Acceptance requires a process, and full participation also requires a process. This highlights the importance of the corporate culture promotion department, which has the responsibility to involve more and more people in the construction of corporate culture.

The fourth is activity promotion.

If we limit corporate culture to a purely theoretical framework, it is a very one-sided approach. Likewise, it would be very one-sided to equate corporate culture with activities. In the process of corporate culture construction, activities are a means to promote corporate culture construction, but cannot replace corporate culture. Enterprises can enhance communication among employees within the enterprise through various cultural activities, use cultural activities to promote corporate cultural concepts, and promote intangible things through tangible things.

What needs special explanation here is that since it is a corporate cultural activity, it must be purposeful and meaningful, and not just about eating and drinking. For example, holding a tug-of-war competition is to train employees' sense of competition, teamwork, cohesion, etc.; holding knowledge competitions to give employees an opportunity to show themselves; holding tourism activities to relax employees' nervous nerves, thereby creating a pleasant atmosphere. state of mind.

The fifth is platform promotion.

The platform referred to here includes all carriers used to build corporate culture, and can be divided into two types of platforms: internal platforms and external platforms. Internal platforms, such as internal corporate publications, intranets, bulletin boards, meetings, slogans, etc. External platforms, such as cultural elements attached to the product itself, media promotions, corporate external websites, etc. These things are entities, things that can be seen and touched, heard and witnessed. Through these tangible means, intangible things are presented in a suitable form, thereby having an impact on corporate employees or society.

The sixth is system construction.

This system includes cultural concept system, external recognition system, behavioral norm system, etc. The cultural concept system includes the enterprise's purpose, strategic thinking, operating principles, organizational management, etc.; the external identification system includes the unified standards of the enterprise's name, positioning, brand, trademark, promotional materials, etc.; the behavioral norm system refers to the words and deeds of the enterprise's employees. regulations. The cultural system of an enterprise is a complex system. Its formation and improvement take a long time and require a certain amount of energy from the enterprise.

A large part of the content contained in it is owned by the enterprise itself or accumulated in the long-term development process. It needs to be emphasized that this system is not static, it should be a dynamic system. Just like a ship's sails will rise and fall with the ship's voyage, a company's cultural system will also make adjustments as the company grows and develops.

Seventh is financial support.

Enterprises need financial support to carry out cultural construction, both internally and externally. In the annual development plan of the enterprise, a certain amount of funds should be reserved for the cultural construction of the enterprise. Of course, rational use of this capital to achieve cultural appreciation is what every company hopes to see most. If a company wants to build corporate culture but is unwilling to invest in it, then building corporate culture may just be a casual talk.

What should be used to support cultural construction and what should be used to prove the importance of cultural construction? Financial support is one of the aspects. However, it must be noted that corporate culture cannot be equated with rewards. Funds are used to assist the development of corporate culture, and money cannot be used to encourage everyone to participate in corporate culture. Otherwise, corporate culture will become a money worship.

How far a company can go depends on its culture. Today, in this society that emphasizes speed, in addition to focusing on work efficiency and results, building a good corporate culture is more important.