Sports brands are generated by the division of brands according to their behaviors. The more successful representatives in China are LI-NING, ANTA, XTEP, 361 degrees, Jordan and Hiles.

Li Ning, a sporting goods company founded by Mr. Prince of gymnastics Li Ning in 199, is headquartered in Zhongguancun Science Park, Tongzhou District, Beijing. After more than 2 years of exploration, Li Ning Company has gradually become an international leading sports brand company representing China.

Anta Sporting Goods Co., Ltd., referred to as Anta Sports and Anta for short, is a leading sporting goods enterprise in China, mainly engaged in designing, developing, manufacturing and marketing Anta brand sporting goods, including sports shoes, clothing and accessories.

Xtep, founded in 21, is a large-scale sports fashion sporting goods enterprise.

361 is a comprehensive sporting goods company integrating brand, R&D, design, production and distribution. Its products include sports shoes, clothes and related accessories, children's wear, fashion and leisure.

Jordan, a brand of sporting goods under Jordan Sports Co., Ltd.. Jordan Sports Co., Ltd. is a leading brand enterprise of sporting goods in China, one of the top 1 enterprises in Fujian Province and one of the top 3 taxpayers in Fujian Province.

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Benefits of exercise

1. Physical exercise is beneficial to the growth of human bones and muscles, enhancing the cardiopulmonary function, improving the functional conditions of blood circulation system, respiratory system and digestive system, promoting human growth and development, improving disease resistance and enhancing the adaptability of organisms.

2. Reduce the chances of children suffering from heart disease, hypertension, diabetes and other diseases in adulthood.

3. Physical exercise is one of the most active and effective means to strengthen physical fitness.

4. It can reduce the risk of premature aging.

5. Physical exercise can improve the regulation function of the nervous system, improve the ability of the nervous system to judge the complicated changes in human activities, and make a coordinated, accurate and rapid response in time; Make the human body adapt to the changes of internal and external environment and keep the normal life activities of the human body.

6. Physical exercise can adjust the physiological balance of human body and achieve the effect of treatment and prevention.

Psychologically

1. Physical exercise can regulate the nervous mood of human body, improve the physical and psychological state, and restore physical strength and energy;

2. Physical exercise can improve physical health, make the tired body have a positive rest, and make people energetically devote themselves to study and work;

3. Stretching your body and mind can help you sleep and eliminate the pressure brought by reading;

4. Physical exercise can cultivate sentiment, maintain a healthy mentality, give full play to individual enthusiasm, creativity and initiative, thus improving self-confidence and values, and making personality develop healthily and harmoniously in a harmonious atmosphere;

5. Group events and competitions in physical exercise can cultivate people's spirit of unity, cooperation and collectivism.

Reference: Baidu Encyclopedia-Sports Brand