Trademark names are different from company names. Company names are industrial and commercial names, and trademark rights are greater than industrial and commercial names. 1. The company name is a string of sounds and meanings composed of words. A trademark is a tangible and colored picture composed of graphics or text, or a combination of graphics and text. 2． A company name is used to identify and distinguish a business, and a trademark is used to identify and distinguish goods or services. The company name distinguishes "people", and the trademark distinguishes "things". 3. A company name is one of the conditions that a company must meet by law. A trademark is a symbol artificially attached to goods or services and is optional. The law does not require the use of trademarks for goods or services. 4. The company name must be registered at the place where the company is located. It is illegal to use a company name without registration. Trademarks are voluntarily registered and can be used without registration. It is not illegal. 5. The company name must be registered before the company enters the market, and the company has a name when it is established. A trademark is a voluntary procedure that an enterprise must apply for registration after entering the market to obtain the exclusive right to trademark for the goods or services it produces, manufactures, processes, selects, or distributes, and obtains protection from the market. It is possible to have a trademark only after the company is established. An enterprise cannot apply for trademark registration without a business license. 6. A company is only allowed to use one name, but a company can register multiple trademarks. The company name can be changed, but once the trademark is registered, it cannot be changed. The term “change of registered trademark” in the Implementing Rules of the Trademark Law refers to the change of registered items, not the change of trademark graphics. After the company name is registered, it will be valid for life as long as the company does not propose a change. A trademark is only valid for ten years after registration. If you need to continue to use it after the validity period expires, you should apply for renewal registration, otherwise it will be cancelled. 7. Among the member countries of the "Paris Convention for the Protection of Industrial Property", company names do not need to be applied for and registered and should be protected; trademarks must be applied for and registered before they are protected, and the Paris Convention stipulates that "officially registered in a country of the Union" The trademarks are not related to trademarks registered in other countries of the Union, including trademarks registered in the country of origin." It can be seen that the protection of company names under the Paris Convention is strong, but the protection of trademarks is weak. 8. The company name is listed as a personal right by the General Principles of the People's Republic of China and Civil Law, and is listed as industrial property and intellectual property by the World Intellectual Property Organization. Therefore, the rights attribute of a company name has duality. The most important thing is the attribute of personal rights. Personal rights accompany life throughout life. They are naturally acquired from the date of establishment of the enterprise and are extinguished when the enterprise is terminated. Trademarks are listed as intellectual property rights in the "General Principles of the People's Republic of China and Civil Law" and are also listed as industrial property rights and intellectual property rights by the World Intellectual Property Organization. There is only one right attribute of a trademark, namely "property rights". Property rights do not always accompany life, nor are they acquired naturally. 9. Trademark owners can license others to use their registered trademarks. The company name may not be rented or leased.