To settle in Tmall, you need to have a registered capital of more than 1 million, be established and have been operating continuously for more than one year, and have general taxpayer qualifications, etc. 1. The registered capital of most categories of store opening companies must be more than 1 million. 2. Most category store companies are established in accordance with the law and have been operating continuously for one year or more. 3. Store opening companies must have general taxpayer qualifications. 4. The registration time for most categories of trademarks must be more than one year, and the trademark status is R-marked.

1. What are the qualification requirements for Tmall stores?

1. The registered capital of most category store companies must be more than 1 million;

2. Most category store companies are established in accordance with the law and have been operating continuously for one year or more;

p>

3. Store opening companies must have general taxpayer qualifications;

4. Most categories of trademarks must be registered for more than one year, and the trademark status is R. (Try not to choose a trademark that has just been applied for and has not been promoted offline)

5. The store deposit amount is as follows:

Flagship stores, specialty stores: stores holding a trademark registration acceptance notice The deposit is RMB 100,000, and for stores holding registered trademarks, the deposit is RMB 50,000.

Specialized stores: The deposit for stores holding a trademark registration acceptance notice is RMB 150,000, and the deposit for stores holding registered trademarks is RMB 100,000.

6. The annual software service fee amount is based on the first-level category operated by the merchant, and is divided into two levels: RMB 30,000 and RMB 60,000.

2. What activities can I sign up for in a new Tmall store?

1. Free trial

As the name suggests, this kind of activity is an activity in which stores provide free trial products to increase store traffic and thereby promote sales of other products.

Obviously, the main form of this kind of activity is to provide free trial products. Stores can choose their own flagship products as the main activity objects and distribute them in limited quantities every day.

The threshold for "free trial" activities is very low. Basically, all products can be participated in. In this way, the store level can be gradually improved, and then only slightly higher-level activities can be participated.

2. Gold coins

Gold coins are virtual props that buyers and sellers accumulate through all tasks and shopping processes on the platform. They can be understood as points.

After the store has a certain foundation for growth, you can participate in Taobao's "gold coin" activity. The traffic of such activities is much higher than that of "free trial", and the conversion rate is also much higher.

The "Gold Coin" activity has certain requirements for store levels. At the same time, the conversion rate of the activity output is still considerable. It is recommended that stores at this stage participate more.

3. Marketing Tools

After participating in the above activities, the store has basically reached a certain level. At this time, you can start to participate in the activities in the marketing tools.

There are a large number of activities you can choose from in the Seller Center, such as limited-time sales, promotions and discounts, etc. These are all activities that can greatly improve the conversion rate.