There are two modes of Amazon's operation:

1. Amazon (FBM) self-delivery mode

Self-delivery means that Amazon only serves as a sales platform, and the seller's own supply channel. After a customer places an order in a store, the parcel is delivered to a foreign customer by international express mail, but it usually takes 1-2 days for the customer to receive the goods. This is called self-delivery mode.

2. Amazon (FBA) Amazon distribution mode

Amazon warehouse delivery means stocking goods to overseas Amazon warehouses in advance, and the goods are directly delivered to customers from the warehouse on Amazon side after the store issues the order, which is basically similar to the operation mode of warehousing in JD.COM, with quick timeliness and high customer experience.

1. Abide by the rules of Amazon platform

Amazon is a big platform and has formulated various rules and regulations to maintain a good trading atmosphere. Strictly abide by the regulations to avoid the store being blocked and losing its sales qualification.

Second, register as a professional seller

Register an account in Amazon and upload products, and you are already a seller. But in the long run, it is best to register as a professional seller if you want to get more income. In this way, not only can we save the commission for each product, but we can also upload Amazon's exclusive sales products and sell them in categories where individual sellers are restricted.

Third, the "defense" of Amazon platform

The most important point of the so-called "defense" is naturally brand protection! Sellers have to register trademarks and go to Amazon for filing. This is the self-protection of listing.

Fourth, know the products you sell

You must know the products you sell very well, so that no matter what questions consumers have, they can give answers quickly, which will give consumers greater confidence in buying.

5. Create your own brand

Why should a customer choose you when she can buy brand-name products from anywhere else? It makes no difference to her where to buy it, unless the seller reduces the price a little. But if you create your own brand, you gain control and have a unique competitive advantage.