Famousness directly determines the trademark transfer price. Now let’s take an example: If you add a trademark to shoes of the same style and quality, do you think Nike will make you more profitable by overtaking them or by making them more profitable? The answer is self-evident. And with the development of the economy, people seem to be more sensitive to brands. A well-known brand will certainly make the product valuable and will also bring more customer traffic to the merchant. Therefore, it is common sense that the transfer price of well-known trademarks is high.

The depth of impression given by a trademark name also affects its trademark transfer price. A good-sounding trademark name will often bring twice the result with half the effort to the promotion of the product. We always like beautiful things. A well-chosen trademark name will leave a deep impression on people, and they will naturally pay more attention to the products, or their favorable impression of the products will increase by one. Therefore, when buying a trademark, if the name is good, the trademark transfer price may be much more expensive than an ordinary trademark.

Whether the purchased trademark is complete will also affect the price of the trademark. When the Trademark Office approves a registered trademark, it also approves the goods or services for which the trademark is limited. One registered trademark can correspond to up to ten goods or services. Service items. If the registered trademark for trademark transfer is incomplete and the trademark is a "remnant trademark" whose scope of use is less than ten items, the purchase price of the trademark will be relatively low. Therefore, whether the trademark is complete will also affect the trademark transfer price.

In addition, registering the same product category is also a determining factor in its price. There are a dazzling array of products in supermarkets, and there are many brands of the same category of products for us to choose from. The trademark prices of such products will certainly not be too expensive. Things are more valuable when they are rare. The fewer registered trademarks for similar goods, the more rare the goods are and the more valuable they are. Therefore, the price of trademark transfer will naturally increase.