There are six naming directions to consider: functional, figurative, vitality, morpheme, history, and surname.

1. Functional nomenclature is to name a typical feature of a unique product that you want to own.

2. Metaphorical naming is to use one word to imply the main value of the brand.

3. Vibrant naming is to use a few words to convey an emotion, an action or a tone of the brand.

4. Morpheme naming uses several syllables of a word to convey the basic meaning.

5. Historical naming uses historical figures, historical events or sites as brand names.

6. The surname naming method is to use the name of a fictional or real person (the founder of the company) to name the brand name.

An ideal brand name should have the following characteristics:

1. It should conform to the characteristics of the product and industry.

A good brand should have a good name that suits its own characteristics, and the name should also reflect the industry to which the product belongs and the characteristics of the product, so that consumers can understand it at a glance.

For example, the weight loss and shaping product Qumei, the shopping website Taobao, etc.

Second, it must be able to reflect the connotation and cultural heritage of the product.

For time-honored brands such as Tongrentang, Quanjude, Qinghe Yuanshuanghehe, their names not only reflect the characteristics of the industry, but also reflect the profound cultural heritage.

There are also names like Baidu and NetEase, which to some extent reflect the connotation of the product.

3. It should be loud, easy to listen to and remember, and comply with the requirements of traditional numerology.

A good brand name must not only be loud and majestic, but also comply with the requirements of Feng Shui environmental science or traditional numerology.

For example, Wahaha, Liuweizhai, Robust, etc.

4. It has growth or expansion potential.

A good brand name should have long-term development space, should not have negative connotations when translated into foreign languages, and should be easy to carry out brand extension.

For example, Vanc is translated into English as "VancI", which sounds very nice. For example, the double synthesis of natal family derives from natal family happiness, natal family joy, etc.

5. You can register and obtain legal protection.

If the brand name or logo you choose conflicts with the prior rights and interests of others, or violates the trademark prohibition provisions stipulated by the country, no matter how good you think the name or LOG0 design is, it will not be approved. Registered for exclusive use by businesses.