Yipinmei Jiangsu Huaiyin Cigarette Factory is located in the hinterland of the Northern Jiangsu Plain in Mapingchuan - the historical and cultural city of Huai'an, where the ancient Beijing-Hangzhou Grand Canal passes through the city. In the past few centuries, Huai'an used to be the transportation hub of the "Nine Provinces Thoroughfare" and "Southern Ships and North Horses". "The Purple Sun and the Spring Sunny Horses Return, and the Qingjiang River Sets Off on the South" describes the economic prosperity at that time. On the north bank of the ancient canal in the city, there is a simple and exquisite small courtyard. At the end of each year and the New Year, the blooming wintersweet flowers in the courtyard spread a rich fragrance.

This small courtyard is where Zhou Enlai, the former Prime Minister of China and the People's Republic of China, lived in his grandmother's house when he was a child. It was here that Zhou Enlai received a good enlightenment education under the care of his mother during his childhood, and set his ambition to "aspire to the four directions" and "study for the rise of China." For nearly a hundred years, this wintersweet tree, which the Prime Minister personally watered in his childhood, still stands proud of the frost and snow and blooms year after year. Like the Prime Minister's high-spirited and bright character, it will remain famous in the birthplace of the great man.

Therefore, when the Huaiyin Cigarette Factory decided to develop and produce a special cigarette in 1991 to express the people's admiration and memory for Premier Zhou, the idea of ??naming it after this wintersweet flower was first established. At the same time, it was decided that the outer packaging design should also use this wintersweet tree covered with flower buds as the main pattern.

In China’s long-standing traditional culture, “plum blossom” has been endowed with a unique humanistic consciousness and profound cultural content. Plum blossoms are the gentlemen among flowers. Throughout the ages, literati and poets have left countless poems about plum blossoms, among which there are many well-known poems and lines: "Don't let people praise the beautiful color, only leave the pure air to fill the universe", "The sparse shadows are horizontal and the water is clear and shallow." , the beauty of "the dark fragrance floating in the moonlight at dusk", the integrity of "falling into the mud and grinding into dust, only the fragrance remains the same", the fearlessness of "there are a few plum blossoms in the corner, blooming alone in Ling Han"... the plum blossoms known as the "cold fragrance of iron bones", Become a symbol of noble character, proud and independent personality. Among the many cigarette brands in China, there are more than 20 kinds of cigarettes named after "Plum", including "Red Plum", "Ximei", "Painted Plum", "Xinmei", "Wanmei", "Yijianmei", etc. There are so many, which shows how deep people's love for "plum blossoms" is. Wintersweet is the first-class flower; Prime Minister is the first-class position; his virtue is the first-class in the world. Hence the name - "Yipinmei".

Over the past ten years, the "Yipinmei" brand has grown rapidly. Today, "Yipinmei" brand cigarettes have been rated as "National Famous Cigarettes" and "National Premium Cigarettes", becoming the best cigarette brand of Huaiyin Cigarette Factory to "bring glory to the Prime Minister and the Prime Minister's hometown".