1. Ferrari
The legendary logo used by Ferrari has an unusual origin. The emblem was originally used as a personal emblem by Francesco Baracca, a decorated Italian World War I pilot who painted the emblem on the fuselage of the aircraft he flew.
In 1923, Enzo Ferrari met Francesco's mother in a racing match. The mother was very proud of her son's heroic record, so she proposed to let Enzo Ferrari take his son to his home. The Prancing Horse logo on the fighter plane is printed on the vehicle.
In addition to the familiar prancing horse, Ferrari's shield also contains other elements. The yellow background color is taken from the canary in Modena to commemorate the hometown of Enzo Ferrari, while the green, white and red colors above represent the Italian flag.
2. Rolls-Royce
The flat car logo of Rolls-Royce uses two overlapping "R"s. This is Charlie Rolls. The first letters of the names of Charles Stewartrolls Rolles and Henry Royce reflect the harmonious and harmonious relationship between the two.
At first, the double R logo was red. It is said that after the two founders passed away, the Rolls-Royce logo changed from red to black, but this statement is contrary to the facts. : According to authoritative historical records, the company only used the new vehicle logo to make the vehicle look more solemn.
3. Mercedes-Benz
The logo of Mercedes-Benz was originally the letters "Benz" surrounded by laurel branches. In 1926, Daimler and Mercedes-Benz merged, and the star-shaped logo and the Mercedes-Benz laurel branch finally merged into one, with the words Mercedes-Benz underneath.
Later, the laurel branches were changed into rings, and the words Mercedes-Benz were removed. With the merger of the two long-established car manufacturers, the manufacturer once again applied for patent rights for the trademark.
The star-shaped logo in this circle evolved into today's pattern, which is still in use today and has become one of the most famous trademarks in the world.