a. Characteristics of font logo
Our understanding and memory of words is higher than that of graphics. The most important feature of font logo is its high recognition and readability. Perhaps in this era of similar information explosion, font logo is more effective, which can not only accurately and clearly convey the brand concept, but also facilitate brand promotion.
B. There is a greater chance of passing the brand trademark registration
Nowadays, simple trademarks are more and more difficult to register, graphic trademarks are very easy to crash, and the design of textual brand logos is more reliable, while textual trademarks are easy to search, which greatly improves the chances of passing the trademark registration. (Let's take a look at the font LOGO. Coca-Cola is a typical case, which is intuitive and easy to remember.)