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Let me analyze whether trademark registration should be "given some color".

According to the provisions of trademark registration, when submitting a trademark registration application, you need to provide a trademark pattern. The trademark pattern submitted when applying for registration is completely consistent with the trademark logo on the future registration certificate.

There are two forms of trademark images, one is black and white and the other is color. If you choose to apply for a black and white pattern, you will apply for registration without specifying a color for the trademark; if you choose a color pattern, you will apply for the trademark with a designated color.

So is it better to specify a color when applying for trademark registration, or not to specify a color?

It is recommended that trademark registration applications should generally be made without specifying colors. In individual cases, applications can be made with specified colors.

From the perspective of the use form of registered trademarks, trademarks that do not specify color are more advantageous.

For a trademark that does not specify a color application, that is, a black and white pattern application, after registration, the trademark can be used in different colors, which will be regarded as the use of the registered trademark; while a trademark that specifies a color application is only used as a registered trademark. You can use a colored trademark that is exactly the same as when it was registered, and you are not allowed to change the color on your own. If you change the color on your own and mark the registration mark, according to the provisions of the Trademark Law, you will be ordered to make corrections or even revoked by the official on the grounds that you have changed the registered trademark on your own.

Therefore, if a trademark applied for a specified color needs to be changed to another color, it will need to be re-applied for registration. Therefore, we recommend that you mainly apply for trademark registration without specifying a color.

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