A few days ago, in the i4 model released by BMW, BMW showed a new brand logo design. The new logo design should appear more simple and flat and two-dimensional. The outer black ring is gone. In its place is a sharper combination of blue and white. Jens Thiemer, Senior Vice President of BMW Customer and Brand, explained the reason why BMW changed its new logo: "The new logo now shows more openness and clarity of BMW. With this transparent new logo Logo, we hope to invite our customers to join the BMW world more than ever before."

For BMW's classic Logo, many people will interpret it as "the rotating airplane propeller under the blue sky, representing." BMW once had a glorious history of manufacturing aircraft engines. "But this is not actually the case. BMW was born from the aircraft engine manufacturer Rapp-Motorenwerke in 1917. On October 5, 1917, BMW's first logo retained the Rapp logo. and its circular shape with black rings. Since then, BMW's letters BMW have replaced "Rapp Motor", with a black ring on the periphery, and the letters identifying the company name are placed in the ring. A blue and white icon is used in the middle of the black ring, and its colors are based on The state colors, blue and white, come from the state flag of Bavaria, where BMW is located, with a blue and white checkered pattern. However, according to the trademark protection law, the use of national coats of arms and other symbols as trademarks or logos is prohibited, so BMW A certain degree of deformation has been carried out on the blue and white checkered design of the logo.

In a 1929 BMW advertisement, the roundel was superimposed on the rotating propeller of an airplane. The logo first appeared in the rotating propeller, and people have insisted on BMW's blue and white colors ever since. The logo is a stylized propeller, but BMW officially stated that this is not the true meaning of the logo. Fred Jakobs, a senior executive of the BMW Group, explained: "BMW has always been Trying to dispel the myth.” Although experts believe that the understanding of the propeller element in the BMW logo is actually wrong. However, through constant repetition, this interpretation becomes natural.

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.