Optimizing your product title will determine whether your product will be included in Amazon’s search engine. In other words, title optimization determines the search rate of your product, which in turn affects your product conversion rate!

Think of it this way, buyers are lazy! They will only search once on Amazon’s Search Engine Results Page (SERP)! Yes, just once! As long as your product does not appear in the SERP, or in the upper right corner/upper Sponsor, you can’t expect to see the second page of your purchase.

So, learn how to optimize your product titles and become an essential skill and knowledge for Amazon sellers!

Let’s get to the point! How to optimize product titles?

Sellers should try to follow the following specifications to create a reasonable product title. Amazon has its own formula to determine the search rate of product titles. Of course, every word at the beginning must be capitalized and spelled correctly, which is also very basic but very important!

1. Brand (brand name) must be placed at the beginning, don’t ask why!

2. Product keywords (product keywords)

3. Product serial number (code) or model number (product model)

4. Built material and properties (material and composition)

5. Color (including variables) (color, if you have variations!)

6. Size (including variables) (size, if you If there are variations!)

7. How many units in a package (quantity and unit, if you have multiple packages)

8. Use numerals ( “3” instead of "three") (use numbers instead of English pinyin)

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If you don’t learn, your SEO will be useless

The gap between people does not lie in IQ, but in thinking and learning. Many friends who do SEO, I have to What I don’t say is that I’m just like trash. Although my words are unpleasant, they are rough but not rough. Tell me, what do many SEO people do now to do their work? Revolving around external links, revolving around inclusions, using outdated and outdated methods, having fun every day, if a new person comes in and passes this trick to others, the new person can only believe and obey. , you have deceived yourself and others. If you plan to play with SEO like this, you might as well go home and retire early. SEO is not done this way. If you want to blame it, you can only blame it. Many people who do SEO now are either lazy or not learning. Either you study with the wrong person, or you learn the wrong tutorial, so your SEO skills can only be that of a three-legged cat, and you can't afford to be hurt.

Earlier, in line with the invincible rule of "content is king, external links are king", what SEOs like to do most is to use all means to send content for external links.

Nowadays, many people who have studied SEO for many years are still doing this kind of thing. Are you really out? If you don’t know what else SEO can do besides posting external links and creating content, you really should re-understand the SEO industry. ”

SEO is a very competitive and very mixed industry. The reasons are as follows:

1. The entry barrier is low, and anyone can master some basic operations with training< /p>

2. Search engine algorithms update quickly. Almost every few years, SEO concepts and technologies will be updated

3. Various industries do not pay attention to SEO, and its significance to website operations I don’t understand, and many big guys have also changed careers

4. SEO is divided into replicable optimization and non-replicable optimization. The former is easy to learn, while the latter requires long-term practice and accumulation.

Ranking should not be a purpose, but a result. In other words, whether writing content and sending external links is right or wrong depends on your attitude towards external links and content. If you are trying to exploit loopholes, This opportunistic way of obtaining rankings will definitely be punished by search engines. If you are dedicated to helping search engine problems, they will be moved by your efforts and give you the rankings and weights you deserve.

< p>What is the problem of search engines? It is the problem of users.

The main function of search engines is to solve the problem of information and information. If you can help it solve this problem

First, you can get rankings, and secondly, you can get user traffic.

SEO is not about optimization. You have to remember "search engine algorithms." Ever-changing, user experience will never be outdated.” Therefore, the answer to this question is natural, SEO will never be outdated.