What are the advantages of well-known trademarks? Well-known trademarks are intangible assets. The protection of well-known trademarks is not limited to the same or similar goods or services. When applying for registration or use of different or similar goods, they will not be registered and prohibited from being used. Therefore, well-known trademarks are given a wide range of exclusive rights. And? A well-known trademark? The company name and website domain name of the holding enterprise will be specially protected by law, which is different from ordinary trademarks. Paragraph 2 of Article 13 of the Trademark Law of the People's Republic of China stipulates that a trademark applied for registration of different or similar goods is a well-known trademark that is copied, imitated or translated by others, misleading the public and possibly damaging the interests of the registrant of the well-known trademark, so it shall not be registered and prohibited from being used. Paragraph 2 of Article 41 of the same law stipulates that the owner of a well-known trademark registered in bad faith is not subject to the five-year time limit in this paragraph when requesting the Trademark Review and Adjudication Board to make a ruling to revoke the registered trademark that caused him losses. The well-known degree of a trademark directly affects the economic benefits of its goods or services. From the perspective of protecting enterprises and economy, government departments at all levels and administrative departments for industry and commerce will inevitably increase the protection of well-known trademarks, and at the same time increase protective measures in legislation and justice. To ensure the market development of a well-known trademark. Article 14 of Decree No.5 of the State Administration for Industry and Commerce of the People's Republic of China on the Provisions on the Recognition and Protection of Well-known Trademarks states: The administrative departments for industry and commerce at all levels shall strengthen the protection of well-known trademarks, and the cases suspected of counterfeiting trademarks shall be transferred to the relevant departments in a timely manner. ? Applying for a well-known trademark has the following advantages for trademark protection: 1. Resist malicious cybersquatting; 2. Countering the influence of identical (similar) trademarks of different commodities; 3. It is easier to identify similar trademarks; 4, in the investigation of counterfeit trademark crime cases, not limited by the amount of filing; 5. Prevent other companies from registering with well-known trademarks as company names; 6. Avoid domain name registration in e-commerce. Recommended reading: How to create a well-known trademark for enterprises