Li Jijun knew the importance of corporate brand from the beginning of his tenure, and expanding the market with brand is the lifeline of corporate development. To this end, he first took Zheng Dan 958 as the main brand variety. Zheng Dan 958 is an excellent maize variety with high yield, developed root system, wide adaptability and strong lodging resistance, which is well received by users. Li Jijun introduced it to the market as an important pawn of Qiule brand, and achieved great success. This variety soon spread all over the country and exported to Heilongjiang in the north, Yunnan and Guizhou in the south, Xinjiang in the west and Shandong in the east. It has become the largest corn variety in China, accounting for 20% of the national corn planting area. Qiule brand thoroughbred has been deeply rooted in farmers' hearts. In order to further develop the brand market, Li Jijun also takes sales network construction as the leader. Four regions were designated nationwide for sales network management, and the business personnel in each region performed their duties, actively explored new markets, and strengthened communication between the company and distributors, so that the company's network team grew year by year. At present, there are more than 500 agents, covering more than 20 provinces (cities, districts).
Li Jijun did not revel in the excellent sales situation of Zheng Dan 958, but grasped the pulse of the times, sized up the situation, kept a close eye on the scientific research achievements in the field of breeding, and successively bred 6 new maize varieties, more than 0/0 wheat varieties and 5 new cotton and soybean varieties. Last year, he made a decisive decision and bought out a new maize variety, Danjun No.22, which was cultivated by Xunxian Agricultural Institute and a new maize variety, Luo Yu No.4, which was newly cultivated by Luoyang Agricultural Institute. At the same time, based on its own strength, the company has established a research and development base, with more than 3,000 new combinations every year, and cultivated a number of emerging varieties, which are waiting for approval. At this time, Li Jijun has high-density Zheng Dan 958 and Danjun 22, medium-density Zheng Dan 2 1 and Yuyu 29, sparsely planted big-spike Yuyu 25 and Yuyu 32, and a new super-high-yield maize variety Luo Yu 4. Formed a series of improved varieties to support Jackie Chan's "Autumn Music" brand. Then, the company opened up the market by brand and achieved leap-forward development for five consecutive years. The market share ranks first in the same industry in Henan Province for years, and it has quickly become the most powerful seed business unit in Huang-Huai-Hai region, and the trademark "Qiule" has quickly become a well-known trademark of domestic seed industry.
2 regard "autumn music" as life.
Li Jijun knows that protecting the honor of brand is more important than the temporary interests of enterprises and employees. To this end, he put forward a warning of "two smashing" within the company: "Whoever smashed the brand of Qiule will smash his job"! In order to ensure the long-term vitality of "Qiule" brand, Li Jijun took the lead in introducing advanced ISO900 1:2000: 2000 international quality management system certification and "A" management mode in the province, linking seed quality with the performance of various departments and employees, with clear rewards and punishments; He also initiated the concept of "high-quality" corn seeds in China, independently produced and packaged high-quality corn seeds of Zheng Dan 958, and introduced "high-quality" Zheng Dan 958. The seed quality index reached or exceeded the national level. "Qiule" brand improved varieties have gradually become a bright spot in the seed market competition.
3 Keep the risk to yourself
Li Jijun has a famous saying: Always put yourself in the shoes, cooperate with farmers to produce seeds, keep the risks yourself, and never push any risks to farmers. He made a public commitment to farmers who produce seeds: Qiule Company promised to provide pure parent seeds and follow-up technical services to prevent farmers from seed production risks from the source. In autumn, as long as the seeds produced by farmers are qualified, Qiule Company will purchase them and put them in storage, settle them in cash, and never default. Li Jijun established the business philosophy of "Three Nings and Three No's" in seed production and sales for "Autumn Music": "Better lose sales, not quality; It is better to lose interest than to lose the market; I would rather lose face than lose customers. "
In 2002, the national seed market was in short supply, and the improved varieties of "Qiule" brand were in short supply. As long as there were seeds, they could sell for a big price. On the occasion of hot sales, Qiule Company seized a batch of corn seeds that were infringed by other companies' packaging. Its quality is slightly lower than the national second-class seed standard, and people in the industry know that this kind of seed will not cause big problems in the field. New and old customers of Qiule Company flocked to Li Jijun to purchase goods, and some employees of the company also advised him to make a fortune by selling well. Li Jijun said categorically: "We can't ruin the brand' Qiule' because of petty gain. Li Jijun's words are final, and all these seeds have become commodity grain. In this case, Qiule Company lost 2 million yuan. It is precisely because "Qiule" company pursues the concept of quality first and customer first that the reputation of the company and Li Jijun has been widely recognized by the society and rated as quality customers by six banks including China CITIC Bank, Agricultural Bank and Shanghai Pudong Development Bank. " "Qiule" brand was rated as a famous trademark in Henan Province by Henan Industrial and Commercial Bureau, as a famous brand product in Henan Province by Henan Famous Brand Promotion Committee and Henan Technical Supervision Bureau, and as "Top Ten Famous Brands of Seed Industry in China" by the national quality supervision department. Farmers in Shandong, Henan, Hubei and other five provinces answered questions and were rated as well-known brands of "agricultural products trusted by farmers"; Li Jijun was also elected as a "celebrity of seed industry trusted by farmers".
Give everything for Qiu Le.
Besides R&D bases in Henan and Hainan, Qiule Seed Industry also has production bases and processing centers in Zhangye City, Gansu Province. In the past five years, Li Jijun visited 1 10 counties and 20 provinces (autonomous regions) in order to run the base, see the market and check the quality. Every year, I spend two months in the seed production base and processing center in Gansu Province and go there 2-3 times a year. In late August last year, Li Jijun drove thousands of miles from Zhengzhou to Zhangye City to check the production of the seed base. After seeing the seed base, others advised him to take a day off before leaving. He said: "The growth of Tian Tian waits for no one. If castration is a day late, it will affect the quality of seeds. " Then he drove to the seed base in Jiuquan. Results I caught a bad cold on the road and started to have a high fever. I was given infusion in an infusion bottle 10 day. In order to ensure the quality of "Qiule" improved varieties, Li Jijun worked day and night regardless of his health. In order to maintain the reputation of "Qiule" brand and crack down on counterfeiting and infringement, he took great risks. At the beginning of 2002, on the way back from Chengde, Li Jijun's car suddenly got out of control, and made a 360-degree turn because the snowy road was slippery. The car body hit the mountain, a rear tire was knocked off, and Li Jijun almost fell into the valley. In 2003, Li Jijun sued 20 infringing units through the court, all of which won the case, claiming more than 6,543,800 yuan. In 2004, he led people to crack down on more than 100 infringement incidents.
Li Jijun is a brand of "Autumn Music", which can give everything, even personal feelings. In the spring of 2002, Li Jijun's father was hospitalized for four months because of cancer. At that time, it was the marketing season of "Qiule" improved varieties. He couldn't leave his job, so he had to ask seven brothers and sisters to take care of him when his father was dying. After his father died, Li Jijun felt very sad and always felt sorry for the old man. Today, it is still a heart disease that he can't erase. ...