My name is fake.

My trademark is fake.

But I really want to make money.

"Hetianxia" wine vs "Hetianxia" cigarette

Details of the case

The smog of "harmony with the world"

"Hetianxia" cigarette is a well-known brand under the plaintiff Hunan China Tobacco Industry Co., Ltd. (hereinafter referred to as "China Tobacco Company"). Since 2005, China Tobacco Company has successively applied for copyright registration of "Hetianxia" cigarette label art works, registered a series of trademarks of "Hetianxia" and obtained the patent authorization of "Hetianxia" cigarette carton packaging design. Under the long-term operation and maintenance, "Hetianxia" brand has maintained the leading position in the production and sales of high-priced cigarettes in China year after year, and its popularity has been continuously improved. The trademark "Harmony in the World" and its unique commodity packaging and decoration are widely known to the relevant public in China.

Packaging Design of "Hetianxia" Wine

China Tobacco Company believes that its legitimate rights and interests have been infringed, and brings a lawsuit to Changsha Intermediate People's Court.

court decision

Changsha Intermediate People's Court ruled that the defendant immediately stopped infringing plaintiff No.5007 173 "

Judge Sun of Changsha Intellectual Property Court:

postscript

A brand needs to invest a lot of manpower, material resources and financial resources from its establishment to its fame. Trying to be opportunistic, "hitchhiking" and "beside famous brands" to seek benefits quickly not only infringes on the rights and interests of others, but also makes their own business go astray and get into trouble. Here's a warm reminder: Instead of playing "Gui Li" for luck, it's better to build your own brand reputation and shape your own corporate image. Integrity can win the market, and legal management can be stable and far-reaching!

Protecting intellectual property rights and protecting the legitimate rights and interests of enterprises and consumers requires the joint efforts of all sectors of society!