In the trial of trademark rejection review, objection, objection review, dispute, revocation, and revocation review case, if it involves the determination of similarity between services or between goods and services, the national industrial and commercial administration shall The General Administration's "Trademark Adjudication Standards" shall be used as the principle to make case determinations. 1. Determination of similar services (1) Similar services refer to services that are the same or similar in terms of purpose, content, method, object, etc. (2) The determination of similar services should comprehensively consider the following factors: 1. Purpose of service. If two services have the same or similar purpose, may be substitutes for each other, and can meet the same or similar needs of general service recipients, they shall be It is more likely to be judged as a similar service. 2. The content of the service is similar to the content of the service provided, the greater the possibility of being judged as a similar service. 3. Service methods and service places If the service methods or service places are the same, and the general service recipients have a greater chance of being contacted at the same time, it is more likely to be judged as similar services. 4. Scope of service objects If the recipients of the service come from the same or similar consumer groups, it is more likely to be judged as similar services. 5. Service providers If the service providers come from the same industry or field, they are more likely to be judged as similar services. 6. Other relevant factors affecting the determination of similar services 2. Determination of whether goods and services are similar (1) Similarity of goods and services means that there is a specific connection between the goods and services, which is likely to confuse the relevant public. (2) To determine whether goods and services are similar, the following factors should be comprehensively considered: the closeness of the connection between the goods and services, and the consistency in use, users, usual utility, sales channels, sales habits, etc.