The matter of Ele.me suing Ele.me and receiving a compensation of 10,000 yuan has become a hot search topic on Weibo. The difference between one word and one word is huge. Most companies are very concerned about their corporate image. Before they go public or when they launch a series of company products, they will register relevant names on special patent and trademark websites. The names of the two food delivery companies are very similar, and most people are more willing to accept Ele.me, which makes another food delivery company suspected of infringement. If the quality of Ele.me's products is worrisome, most people will think that Ele.me has suffered a great loss to its corporate image.

Companies can also ride on the popularity

Most people have heard that marketing accounts and celebrities are riding on the popularity of another person. In fact, companies can also ride on the popularity. When a very popular store or business achieves great success, the small companies that come after hearing the news may change the business name to something almost the same as that of the large company. If consumers do not carefully check the company name of a small company, these consumers are likely to mistakenly think that the small company is a large company with a high reputation. When the product quality of small companies is worrying, the corporate image and popularity of large companies will be greatly affected, resulting in a steady decline in the turnover of large companies. Although it is despicable for small companies to try to gain popularity, small companies can gain the most attention in the shortest time.

Every company attaches special importance to trademarks

A long time ago, many large companies were established in our country. With the rise of copyright awareness and trademark awareness, these large companies will register company trademarks and names on specialized websites. On the one hand, it is to prevent small companies from trying to gain popularity, thereby ensuring that large companies have a very good corporate image. On the other hand, if others and other companies use the trademark registered by the company, they will be suspected of infringement. The company that owns the trademark rights has the right to sue individuals and companies. Nowadays, every company will register its trademark before it is established. In addition to registering the company's existing trademark, the company will also register trademarks and names that are easy for people to take advantage of.

Infringement incidents can be seen everywhere

Perhaps there are not many infringements in stores in big cities, but there have been many cases of infringement and infringement in small cities and small counties. Most shops in small counties do not have naming rights, but small shops sell products under the banner of chain stores. This is tantamount to infringing on the trademark rights of the goods and the legitimate rights and interests of the chain stores. When people discover infringement by small shops, most people will ignore the infringement of small shops. After all, the turnover of small stores is very low, which makes infringements appear in more and more cities.

In fact, it is not uncommon for companies to sue for trademark infringement and name infringement, and receiving a compensation of 10,000 yuan just shows that the country and individuals attach great importance to trademark rights.