1. The flagship store on the business entity is a self-owned brand enterprise, which means that the brand operated by the flagship store must be owned by the store enterprise or the legal representative of the enterprise. The operators of ordinary stores must be enterprises registered in Chinese mainland, and the requirements are lower than those of flagship stores.
2. In terms of business scope, the flagship store can operate all the goods under the same brand and the same first-class category, and can also operate multiple self-owned brand goods, and each brand belongs to the same actual controller. Ordinary stores can handle more than two other people's brand goods, or they can handle both other people's brand goods and their own brand goods, or they can handle more than two own brand goods.
3. The operation of the brand qualification flagship store requires a trademark registration certificate or a trademark acceptance notice issued by the State Trademark Office, which is generally to register a trademark. Ordinary stores don't have this requirement.