(1) Changing the name of the trademark registrant is a unilateral legal act, and the trademark registrant only needs to apply to the Trademark Office to change the name; the transfer of a trademark is a legal act of both parties, that is, the trademark registrant and the transferee After negotiation, they reached an agreement and jointly filed an application with the Trademark Office.

(2) Changing the name of the trademark registrant only changes the name of the registrant, and the registrant’s rights subject status remains unchanged; the transfer of a trademark causes the trademark rights subject to change, and the assignee Replace the trademark registrant and become the new trademark owner.

There are generally two ways to transfer a trademark: one is together with the trademark registrant’s business or goodwill, and the other is the trademark is transferred separately from the business and goodwill.