What happened to the Li Ziqi incident? Li Ziqi, a top internet celebrity with over 100 million fans worldwide, has stopped updating her videos for over 2 months.

On social platforms, news surrounding Li Ziqi is constantly turbulent: Li Ziqi’s brand has been fraudulently used, his team has been poached, and Li Ziqi has called the police?

Recently, there is news that Li Ziqi Qi suffered a loss in the equity structure, and was very likely to be reduced to a situation where there was no profit, which exposed the potential conflicts and contradictions between Li Ziqi and the capital side.

What exactly is going on?

▲Each video has been played more than 10 million times by MCN organizations and Internet celebrities, achieving success while fighting against each other

Relying on simplicity and freshness, it is eye-catching With her beautiful pastoral videos, Li Ziqi has become one of the few Chinese internet celebrities in the short video era who has successfully gone abroad.

Internet celebrities are the glamorous IP in front of people, and MCN company is the operator behind the scenes.

According to reports, Li Ziqi is a rural girl from Mianyang, Sichuan, and her real name is Li Jiajia. As early as 2016, an MCN agency called Wei Nian was eyeing Li Ziqi .

Li Ziqi is responsible for video content, while Hangzhou Weinian is responsible for traffic promotion and commercial monetization.

The flowers are similar every year, but the people are different every year. South Beauty, Tan Yutou, and the real kung fu cases seem to have happened just yesterday, and everyone has talked about their experiences and lessons again and again.

The crux is still: after making money, who is more important, founders or investors? Who controls the company? How to calculate profit sharing?

Insight into the nature of business, you need equity to operate

Li Ziqi? Behind this IP, Sichuan Ziqi Cultural Communication has mastered more than 200 Li Ziqi related trademarks, while Hangzhou Weinian He is responsible for the implementation and execution of Li Ziqi’s brand business. Wei Nian is the one that can really make money!

Tianyancha shows that Li Jiajia is not among the 22 shareholders of Hangzhou Weinian, nor among the 12 main members. She only has one partner position. Sichuan Ziqi has two shareholders. Li Jiajia holds 49% of the shares and Hangzhou Weinian holds 51%, which means they have relative control.

After Hangzhou Weinian completes its investment in Li Ziqi and achieves equity control, it still needs to carry out commercial control.

According to industry insiders, Li Ziqi’s early registered platforms include Meipai, Weibo, etc. Later, the content release and operation of platforms such as Bilibili, Xigua Video and overseas YouTube were mostly controlled by Hangzhou Weibo. Read on hand. Moreover, Hangzhou Weinian controls the management rights of Li Ziqi’s Tmall flagship store and is also the major shareholder behind Guangxi Xingliu, the snail noodle factory established by Li Ziqi brand.

Could it be that Li Ziqi’s super IP, social account with tens of millions of fans, online store with more than 6.33 million fans and multiple trademarks will really be used for free by capital? Will Li Ziqi eventually fall into a situation where there is no harvest, as the rumors say?

Judging from the current public shareholding structure, this concern is justified. Li Ziqi's current situation is far worse than everyone imagined. In fact, the ownership structure has suffered a big loss! By taking these steps, you may be able to avoid this dispute.

If you go back in time and add the following links, will there be a different situation? For example:

Li Ziqi first established his own company, and used his own company to apply for various trademarks related to Li Ziqi;

Use the company he established as the main body to cooperate with Hangzhou Weinian Cooperate to establish a new company;

Authorize the existing Li Ziqi brand to the new cooperative company, operate the Li Ziqi brand and sell Li Ziqi products.

Different rights for the same shares can be agreed upon. For example, Li Ziqi owns 49% of the shares, but has agreed to have 80% of the voting rights.

For equity holding, sign an equity holding agreement and give investors an assessment period; after the running-in is completed, a trust relationship is established, and then the equity held on behalf of the investor is converted into registered equity.

But time will not go back, the story will continue. Facing the dispute with cooperative capital, Li Ziqi's embarrassment is doomed.

Written at the end:

In entrepreneurship, many personal IPs with commercial value must not only make good products, but also have good equity design, otherwise they may be in vain in the future and work hard to make money for others. Wedding dress.

Just like Assistant Li Ziqi said on Weibo: Everyone knows that Lao Qi has not graduated from high school, and now he needs to continue learning. It is a good thing to learn various knowledge and skills. ?If Li Ziqi had sufficient knowledge reserves or sought professional consultation in the early stages of cooperation, she might have been able to avoid these big traps?

Let us wait and see how the struggle between Li Ziqi and capital will develop.

On July 14, after Li Ziqi updated the video content of Jingyanyan, there was a long pause of nearly two months. It has become the source of water for netizens to smell something strange.

Later, Assistant Li Ziqi posted on Weibo about the update. The seventh sister has been immersed in content creation in the past few years and has neglected many practical issues. Now she needs to sort it out. I believe they will all be sorted out. Everyone knows that Lao Qi has not graduated from high school, and now he needs to continue to study. It is a good thing to learn various knowledge and skills? And one of them is immersed in content and ignores practical problems, which is even more fascinating.

Moreover, what followed was that netizens discovered that Li Ziqi had posted a message on social platforms saying that he had called the police early in the morning, and deleted the mention in the reply. Capital is a good means? .

Combined with the issues mentioned in the assistant’s Weibo about sorting out the company and third-party companies?. It also exposes the real interest disputes or the game between direct capitals.

According to previous reports, it can be seen that Hangzhou Weinian Technology Co., Ltd. was deeply involved in the whirlpool of public opinion when Li Ziqi was questioned for the first time by the outside world. After the company stopped updating, its boss Liu Tongming followed Li Ziqi communicated and exchanged, and finally reached a cooperation.

Initially, the cooperation between the two parties was limited to the business level. Weinian provided resources and promotion, and Li Ziqi was responsible for the content. After a one-year honeymoon period, the two parties upgraded their cooperation model to a company model and jointly established Sichuan Ziqi Cultural Communication Co., Ltd., with Weinian holding 51% of the shares and Li Jiajia (Li Ziqi’s real name) holding 49%.

Tmall’s star store Li Ziqi flagship store also helped the Li Ziqi brand to establish a snail noodle factory in Xingliu, Guangxi. As a result, the snail noodle factory and Tmall store have no direct relationship with Li Jiajia from the shareholder list.

Perhaps, Li Ziqi, who has been working hard to create content, cannot devote more energy to real-life problems. Maybe it is the squeeze of capital that really makes Li Ziqi, who creates content, feel suffocated. However, the interest transmission line behind Internet celebrities and the struggle for interests are only temporary and will not disappear.

What I just don’t want to disappear are the creators who work hard to create real content.