1. Tourism standardization pilot work implementation plan
All are acceptable.
1. The entrusted management of scenic spots has a long way to go and is full of difficulties.
After several years of practice and exploration, the company found that the entrusted management of scenic spots is not as simple as imagined. With years of accumulated tourism expertise and polished management experience, it is not enough to provide a practical, direct and efficient solution to the root cause of the scenic spot. This has also made many companies unable to entrust the management of scenic spots. Some professionals in the industry have even suggested that the entrusted management of scenic spots is a false proposition.
In fact, entrusted management is not a new model in the business world. In the hotel industry, the entrusted management business has become quite mature, and a large number of excellent hotel entrusted management units have emerged, providing professional, standardized, systematic and efficient management systems for other hotels. Compared with the hotel industry, the main reasons why entrusted management of scenic spots is so difficult are:
1. Tourist spots are a typical non-standard industry and it is difficult to standardize management.
There are 30,000 scenic spots in China, but the differences between them are too great. Each scenic spot is a special individual, and it is difficult for a standardized management system to be consistent. 1. There are many types of scenic spots, including mountain type, ancient town type, theme park type, water park type, resort park type, etc. With the tourism strategy, scenic spots will present more business formats and forms, and the integration of various business formats will become closer. Each business format has its own characteristics and management methods, which poses a huge problem for the standardized management of scenic spots. Second, the scenic spots are widely distributed. Our country has a vast territory and the scenic spots are scattered. There are huge differences in cultural conditions, market conditions, economic development levels, resources, etc. in various places, which greatly increases the difficulty of scenic spot management, increases the company's management radius, and increases communication costs.
2. The mechanism limits the efficient development of the entrusted management business.
As a licensed resource, tourism has long been controlled by local governments and state-owned platform companies. Most of these scenic spots are in operating difficulties and have huge demands for entrusted management. With the implementation of national strategies such as the reform of state-owned enterprises, some local state-owned assets platforms are also trying to separate the ownership and management rights of scenic spots and seek a more efficient entrusted management model of scenic spots. However, in the actual operation and management process of the trusteeship units, the leaders of individual units are obsessed with pursuing short-term interests, but ignore the basic laws of tourism development. The author once heard that when a well-known company was engaged in entrusted management of scenic spots, the owner blindly asked for more tourists and more revenue, but did not give the trustee the basic pricing rights of the scenic spot products, the management rights of the marketing team, and the use of marketing funds. . Instead, they refused to cooperate with various activities held by the trustee, and always required the trustee to be responsible for various receptions and prepare various reports and statements. There are many restrictions on trustees.
3. The effective supply of comprehensive management talents for scenic spots is insufficient.
The comprehensive development and multi-business operation of tourist attractions in my country only started in the past ten years. Ten years ago, there were many scenic spot development projects in China, most of which were developed and operated by government units in a single format. Although a group of senior scenic spot development and operation experts have been trained, these talents are basically within the system and not in the talent market.
2. National Tourism Standardization Pilot Program
The first batch of national tourism standardization pilot units
1. National Tourism Standardization Pilot Province
Sichuan Province
2. National tourism standardization pilot cities (districts) Qingdao, Suzhou, Xianning, Lijiang, and Xuhui District of Shanghai.
3. National tourism standardization pilot counties include Yanqing County in Beijing, Suichang County in Zhejiang Province, Wuyuan County in Jiangxi Province, Huaiyang County in Henan Province, and Yangshuo County in Guangxi Province.
:3. Sample implementation plan for tourism standardization pilot work
1. Create high-quality projects.
1. Reasons for building a number of fully functional leisure agriculture boutique parks
Strengthen the construction of water, electricity, roads, telecommunications, Internet and other facilities, and improve catering, accommodation, leisure and experience , shopping, parking, toilets and other facilities. Improve public health and safety, food safety, leisure services and other standards. Use standardized services to build a well-known brand and use the brand to gather essential resources. Strengthen employee training and improve employees' service awareness and skills. Monitor industry development and select key counties and commercial entities to implement direct reporting.
4. Implementation plan for standardized construction of scenic spots
Hello, currently, our country is in a period of rapid development of the tourism industry.
Almost all of China's 31 provinces, municipalities and autonomous regions have made decisions to accelerate the development of tourism. There are 24 provinces, municipalities and autonomous regions that develop tourism as a leading industry or a pillar industry. It has the conditions to become a regional leading industry or pillar industry. We can’t help but ask, can the tourism industry in these provinces really become bigger, better, and stronger? There must be a lot of blindness in following the trend. Tourism is by no means a pollution-free industry, as people often say. Due to a large number of tourists crowding in scenic spots, or due to improper tourism development strategies and lack of systematic planning by decision-makers, development will lead to the destruction of the natural ecology and social environment. Tourism is not a risk-free industry, and low investment, quick results and high returns are just wishful thinking. In fact, the real profit of domestic tourism development is only 1P:3, the break-even is about 1P:3, and the loss is no less than 1:3. Only those who lose money will be footed by the government, no one is responsible. From this perspective, it is dangerous to develop tourism that only emphasizes benefits and ignores costs, risks and ecological losses. The ecological environment is precious. Without the ecological environment, there will be no sustainable development. Ecological service functions are the basis of human survival and modern civilization. Science and technology can affect ecological service functions, but they cannot completely replace ecological service functions. Improper tourism development will destroy the original ecosystem and lead to a reduction in the value of ecological service functions, which should be given full attention. In short, tourism development cannot only emphasize the benefits, nor can it exaggerate the benefits. We can not ignore risks, we can not ignore costs; we can not only emphasize comprehensive income without considering comprehensive losses. Therefore, profit and loss analysis and risk assessment must be carried out. Hope this helps.
5. Tourism Standardization Demonstration Zone
(1) Give full play to resource advantages and build a global tourism development pattern. Guizhou took the lead in completing the province's tourism resource census, and the world's first international tourism organization, the International Mountain Tourism Alliance, has settled in, implemented a three-year action for mountain tourism standardization, and strived to create a national tourism demonstration province and a national sports tourism demonstration area to seize the development heights of mountain tourism and all-region tourism. .
(2) Integrate and innovate the culture and tourism industries to cultivate and expand new growth points in the industry. Since the “13th Five-Year Plan”, Guizhou has launched 588 new projects and new business formats. Vigorously implement 100 tourist attractions and 15100; projects. The number of 4A or above tourist attractions in the province has increased to 137, 37 are provincial-level or above tourist attractions, and 7 are national tourism demonstration zones. The number of world natural heritage sites, traditional villages and ethnic minority villages ranks first in the country.
(3) Consolidate the industrial foundation for rural revitalization through targeted poverty alleviation through rural tourism. We have vigorously implemented nine major tourism poverty alleviation projects, implemented ten major consumption-promoting poverty alleviation projects, and formulated three provincial standards to promote rural tourism management services.
(4) Promote investment promotion and enhance the colorful image of Guizhou frequency band. Fully grasp the traffic economy, image economy and eyeball economy; for tourism, we will deeply explore the international and domestic tourist source markets, tell colorful Guizhou stories, and build a multi-dimensional publicity and promotion system and a differentiated preferential policy system.
(5) Increase policy relief efforts to promote the recovery of the tourism industry. The Guizhou Provincial Party Committee
Article 1 formulates these measures based on the "Regulations on the Management of Huangshan Scenic and Historic Areas" (hereinafter referred to as the "Regulations on the Management of Huangshan Scenic and Historic Areas") and the actual situation of this city.
The second Huangshan Scenic Area (hereinafter referred to as Huangshan Scenic Area) has a planned area of ??160.6 square kilometers. According to the Regulations (2007-2025), 490 square kilometers of Tangkou Town, Tanjiaqiao Town, Sankou Town, Chenggeng Town, Jiaocun Town, and Huangshan State-owned Forest Farm in Huangshan District are Huangshan Scenic Area Reserves (hereinafter referred to as protected areas).
Article 3 The Huangshan Scenic Area Management Committee (hereinafter referred to as the Management Committee) is responsible for the protection, utilization and unified management of the Huangshan Scenic Area.
The Administrative Committee and the People's Government of Huangshan District work together to protect and utilize resources, plan and build protected areas, and strengthen publicity, education, and guidance for residents in protected areas.
Article 4 The planned areas of Huangshan Scenic Area are all forest fire prevention areas.
The following areas are high fire risk areas:
(1) Grave area;
(2) Construction sites and residential places;
(3) The straight-line distance from the edges of hiking trails, motor vehicle passages and observation decks is within 5 meters.
Article 5 The management committee shall announce the high forest fire danger period in a timely manner based on climate, solar terms and other conditions. During periods of high forest fire danger, all outdoor fire use is prohibited in the Huangshan Scenic Area.
Outdoor fires mainly include:
(1) Opening mountains for smelting, burning fires to drive livestock, burning ash to accumulate fertilizer, burning charcoal, burning coal, picnics, going to graves to burn incense, lighting torches, and setting off fireworks and firecrackers wait.
(2) Use ovens, light candles, burn paper money, etc. in the wild.
(3) Smoking outside the designated areas and discarding unlit cigarette butts, matchsticks, lighters, etc.
Violating the provisions of paragraphs 1 and 2 of this article, during the period of high forest fire danger, the management committee shall order to stop the illegal behavior, give a warning, and impose a fine of more than 3,000 yuan on individuals and 20,000 yuan on units. A fine of not less than 50,000 yuan but not more than RMB 50,000 shall be imposed; if a crime is constituted, criminal liability shall be pursued in accordance with the law.
Article 6 The Management Committee collects paid usage fees for scenic and historic resources in accordance with the law, and operators in the Huangshan Scenic Area shall pay paid usage fees for scenic and historic resources.
The specific scope and standards of paid usage fees for scenic and historic resources shall be determined by the municipal government.
The paid usage fees for scenic and historic resources are managed in two lines: revenue and expenditure, and are used for ecological compensation, environmental resource protection, infrastructure construction and maintenance of Huangshan scenic spots and protected areas, and for property rights and users within the scope. compensation for losses.
Article 7 The Municipal People’s Government shall establish an ecological compensation system. Ecological compensation is mainly based on compensation, supplemented by technology, physical goods and employment resettlement.
Ecological compensation is raised through finance at all levels, social assistance, resource protection fees from ticket revenue and paid usage fees for scenic resources.
The management and use of ecological compensation funds will be implemented after the Management Committee consults with the people of Huangshan District and reports to the Municipal People's Government for approval.
Article 8 If temporary construction is required in the Huangshan Scenic Area due to protection management and engineering construction, it must be approved by the Management Committee.
Temporary buildings shall not use reinforced concrete, the number of buildings shall not exceed two, and their service life shall not exceed two years. Temporary construction should be dismantled within the specified period, and ecological restoration should be carried out in a timely manner as required.
Article 9 Any unit or individual that uses surface water or groundwater in the Huangshan Scenic Area shall apply for a water abstraction permit from the Management Committee, except for the normal production and life of residents in the Huangshan Scenic Area.
Article 10 The management committee shall take measures to strengthen environmental supervision of pollutant-discharging units, construction sites, etc. Prevent the ecological environment such as landscape, vegetation, terrain and so on from being damaged.
Article 11 Solid waste generated in the Huangshan Scenic Area shall be removed from the scenic area for disposal.
Units and individuals should reduce the number of package tickets for entering Huangshan Scenic Area. Tracking device
Article 14 Huangshan Scenic Area strictly restricts the requisition or occupation of forest land for various construction projects. If the temporary occupation of forest land is approved in accordance with the law, an ecological restoration plan shall be submitted to the management committee.
Article 15 The Management Committee shall conduct a special survey on ancient and famous trees and stone carvings every five years, and conduct a special survey on strange peaks and rocks, famous springs and waterfalls, glacial relics, and plant vegetation every ten years. Conduct special surveys and complete resource and cultural archives.
Article 16 The Management Committee shall regularly close Tiandu Peak, Lotus Peak, Shixinfeng, Danxia Peak, Lion Peak and other important scenic spots based on the needs of environmental protection and ecological restoration.
Article 17 The management committee shall strengthen the management and protection of ancient and famous trees, delineate the closed protection scope of ancient and famous trees according to the actual situation, and set up signboards, protective fences, and lightning protection devices. and other protective facilities.
Rare, ancient and famous trees such as Yingsong are subject to a one-tree-one policy and have dedicated personnel to manage and protect them.
The management committee shall take timely measures to deal with and rehabilitate damaged or weakened ancient and valuable trees.
Article 18 Huangshan Scenic Area restricts vehicle access. Except for vehicles that have been approved by the management committee to operate in the scenic area, other vehicles that need to enter the Huangshan Scenic Area must be confirmed or approved by the management committee and be subject to unified management.
Article 19 Huangshan Scenic Area prohibits the sale of glass bottled beer, instant noodles with soup, self-heating rice and other commodities, and prohibits the operation of laundry, sauna and other services.
The management committee shall formulate and update a catalog of goods and services prohibited from sale or operation based on the needs of safety, health and environmental protection, and report it to the Municipal People's Government for approval before promulgation and implementation.
Article 20 Huangshan Scenic Area promotes civilized tourism.
Tourists should abide by the "Huangshan Scenic Area Civilized Tourism Convention". Those who do not comply with the convention will be included in the Huangshan Scenic Area Tourism Uncivilized Behavior Record by the Management Committee and made public.
Article 21 The management committee shall control the intensity of resource utilization based on the environmental carrying capacity and ecological monitoring results.
Huangshan Scenic Area implements tourist capacity control, formulates quota management and advance reservation systems, and promptly publishes the scenic spot's daily maximum carrying capacity and tourist flow control plan on the Municipal People's Government and Management Committee.
The management committee should establish a prevention mechanism for safety accidents, emergencies and meteorological disasters, and formulate emergency plans; in the event of an emergency, the scenic spot can be temporarily closed to guide tourists.
Article 22 Huangshan Scenic Area promotes the use of valid real-name certificates to purchase tickets and strengthens tourism safety and order management.
Article 23 The management committee shall launch tourism policies to benefit people at an appropriate time each year for different groups so that citizens can fully enjoy the fruits of tourism development.
Article 24 The Management Committee shall set up warning signs at the entrances to undeveloped and open areas.
If tourists who enter the undeveloped and open areas of the scenic spot without authorization enter a difficult or dangerous state and request rescue, the management committee shall organize rescue in a timely manner. The rescue costs incurred shall be borne by the tourism activity organizer and the rescued person.
Article 25 The management committee shall establish a prevention, rescue and compensation system for personal and property damage caused by wild animals to ensure the personal and property safety of tourists and residents.
Article 26 Pets entering Huangshan Scenic Area must provide a valid quarantine certificate. It is prohibited to bring large ferocious dogs and other pets into Huangshan Scenic Area.
Anyone who violates the provisions of the preceding paragraph shall be ordered by the Management Committee to make corrections; if he refuses to make corrections, he shall be fined not less than 1,000 yuan but not more than 3,000 yuan.
Article 27 Violates the provisions of Items 2 and 5 of Article 12 by grazing animals in Huangshan Scenic Area, digging seedlings, flowers, grass, bamboo shoots, roots (heaps), fruits, medicinal materials, Edible fungi, etc. Destroy landscape, vegetation, terrain, etc. The management committee shall order the cessation of illegal activities, restore the original status within a time limit or take other remedial measures, and confiscate illegal activities
Anyone who violates the provisions of paragraph 1 of this article and fails to erect tents in the designated area or within the specified time shall be ordered by the management committee to Order to make corrections; those who refuse to make corrections shall be fined not less than RMB 1,000 but not more than RMB 3,000. Anyone who violates the provisions of paragraph 2 of this article by littering shall be ordered by the management committee to make corrections; if he refuses to make corrections, he shall be fined not less than 100 yuan but not more than 500 yuan.
Article 29: Due to the needs of emergency rescue and disaster relief, environmental monitoring and management, scientific investigation, remote sensing mapping, film and television shooting, etc., the use of ultra-low-altitude drones in Huangshan Scenic Area shall be subject to the unified management of the Management Committee .
Anyone who violates the provisions of the preceding paragraph shall be ordered by the Management Committee to make corrections; if he refuses to make corrections, he shall be fined not less than 1,000 yuan but not more than 3,000 yuan.
Article 30: No unit or individual may occupy photography or videography locations within the inner circle of Huangshan Scenic Area, and may not charge photography or videography fees from tourists.
Anyone who violates the provisions of the preceding paragraph shall be ordered by the Management Committee to make corrections; if he refuses to make corrections, he shall be fined not less than 1,000 yuan but not more than 3,000 yuan.
Article 31 These Measures shall come into effect on January 1, 2018.
6. How to write an implementation plan for the tourism standardization pilot work
In 1987, my country’s first national standard, the “Huangshan Scenic Area Master Plan” also marked the beginning of tourism standardization in China’s tourism industry. construction.
7. Tourism standardization construction content
Recently, the Provincial Quality and Technical Supervision Bureau issued the "Regulations" (DB61/T960-2015) and "Tourism Standards" proposed and drafted by the Provincial Tourism Bureau. Two local standards: Classification and Rating of Star Ratings for Foreign-Related Hotels (DB61/T960-2015), which will be implemented on June 1. The introduction of these two standards has filled the gap in the standardization construction of rural tourism in our province, provided a model for the standardization construction of rural tourism in our country, and will play a role in accelerating the construction of tourism standardization, improving the level of rural tourism management, accelerating tourism urbanization and the construction of new rural areas. to a positive effect.
The application objects of "Evaluation Standards for Tourism Characteristic Towns" are administrative towns and administrative villages respectively. The application process is as follows: the application report is first reviewed by the county (district) and evaluated by the city (district) provincial bureau for review. Only applicants who score more than 800 points in accordance with the "Assessment Standards for Rural Tourism Demonstration Villages" and "Assessment Standards for Famous Tourism Towns" can apply for famous tourist towns and rural tourism demonstration villages. The evaluation content of famous tourist towns includes eight aspects: tourism characteristics, planning and construction, market and benefits, service reception, infrastructure, health environment, service guarantee, and safety management.
The evaluation content of rural tourism demonstration villages includes seven aspects: organization and management, equipment and facilities, service reception, service requirements, safety requirements, tourism benefits, and market promotion.
Currently, rural tourism in our province is developing rapidly, and standardization construction is an important direction to improve the quality of tourism services and promote transformation and upgrading under the new normal of tourism. The Provincial Tourism Bureau will carefully organize tourism departments at all levels to study and implement the standards, establish a dynamic management mechanism for the evaluation of famous tourist towns and demonstration villages in our province, and improve, upgrade and review the 79 famous tourist towns and 120 demonstration villages that have been evaluated according to the standards. , cancel the naming of those that do not meet the standards.
8. Tourism standardization pilot work implementation plan template
1. Formula basis:
1. After the organizational reform in 1998, the main functions of the National Tourism Administration were determined in three The plan of the State Council.
2. The National Tourism Administration's "Evaluation Standards for Rural Tourism Demonstration Villages" approved by the State Administration of Quality and Technical Supervision in 1993 (Technical and Technical Supervision Bureau [1993] No. 529).
2. Main functions:
1. The "Rating Rules for Tourism Characteristic Towns" (hereinafter referred to as the "Rural Tourism Demonstration Village Rating Rules") are three sets of State Council plans and national quality technology The "Tourism Industry Standards Centralized Management Scope" of the Supervision Bureau is the basic work for the development of tourism standardization.
2. The "Tourism Standard System Table" is filed with the State Bureau of Quality and Technical Supervision as the basis for formulating tourism standards.
3. When coordinating work with other departments, the "System Chart" will serve as an important basis for explaining the coordination of cross-management relationships.
4. In the process of communication with the World Tourism Organization and the International Tourism Organization
4. This form is open. After the framework is determined, it can be modified and supplemented in time as needed, and it should be filed with the State Administration of Quality and Technical Supervision in a timely manner.
9. Tourism service standardization work implementation plan
Since I entered the tourism field, I have not seen a comprehensive industry introduction. Because there are many vertical media in the tourism field, there is still a lot of talk about the industry. If I am a beginner, I still may not be able to keep up with my information reading and comprehension ability, and I will have to study it slowly in future work and practice.
From the perspective of the entire chain, tourism companies in market segments should understand their own business models and operations.
For newcomers, it is necessary to understand the overview of the entire industry. Understand the rising industry of tourism and work hard in this field.
Different people have different understandings of the tourism industry, and everyone’s perspective is also different, so there will be deviations.
Upstream resource suppliers include airlines, scenic spots, car rentals, etc. and the final consumer. There are some distributors between suppliers and consumers, so there will be offline travel agencies and online companies, and of course some business travel companies are also involved.
Usually, the first stop of travel for passengers is an air ticket or a train ticket. Nowadays, online ticket booking has become very mature, and air tickets can be considered a standardized product. Nowadays, the traffic brought by train ticket booking is increasing.
The second stop is the hotel, and then the products of the tourist destination. Among travel products, air tickets and hotels have become very standardized, so the price war between air tickets and hotels is the most intense.
The tourism industry is quite tired. The arrangements for food, accommodation, transportation, travel, shopping, and entertainment routes before departure, as well as the handling of some emergencies after departure, require us to maintain the guest's situation for a long time until the guest returns.
Tourism is an industry that can broaden people’s horizons. You will have the opportunity to meet many different people and things. The picturesque tourist destination and various customer groups are motivations that make you want to persist even if you are tired in this industry.
10. Guidelines for standardization work of tourism enterprises
Classification of tourist attractions.
According to the "Tourism Industry Standards Centralized Management Scope", the quality level of my country's tourist attractions is divided into five levels, from high to low, they are AAAAA, AAAA, AAA, AA and A-level tourist attractions.
The division and evaluation of five-level scenic spots are mainly based on three standards. 1. Scenic spots are evaluated in accordance with the "System Table" from eight aspects: tourism transportation, sightseeing, tourism safety, sanitation, post and telecommunications, tourism shopping, comprehensive management, and resource and environmental protection. The second is to evaluate resource attractiveness and market influence according to the "System Table"; the third is to evaluate tourists' comprehensive satisfaction with the scenic spot according to the "System Table".
2. 4A scenic spots
The evaluation criteria are also major, including tourism transportation, tourism safety, tourism shopping, scenic area sanitation, postal and telecommunications services, business management, tourist satisfaction rate, and resource and environmental protection Eight items. The 4A Standard & Poor's 5A standard puts forward higher requirements for the humanization and detail of scenic spots.
3, 3A, 2A, A
Compared with 5A and 4A, the evaluation standards are much looser. Generally speaking, these attractions are not very famous.