As one of the earliest perfume designers in the world, Lanvin's romantic house is one of the most authoritative perfume houses in the world. Since 1925, Lanvin has launched the first perfume "My Sin", and many perfumes have been launched one after another. In 200 1 year, Lanvin launched its 26th perfume "Lanvin Oxygene", including male fragrance and female fragrance, which is suitable for young and leisure people. Christophe Toumit, the perfume director of Lanvin, believes that this is the first time that Lanvin has brought perfume to the United States.
LANVIN is the oldest representative of Parisian fashion family, and its brand founder jeanne lanvin is the eldest sister of her family 1 1 children, but jeanne lanvin, who is still young, had already entered the millinery factory. Until 1885, she set up a personal studio in a small apartment in Paris. Half a century later, jeanne lanvin became the queen of uniform ordering, leading the way in the field of high-end uniform ordering at that time. Jeanne lanvin was born in Paris on 1867. 1889, she opened the first LANVIN clothing workshop in the Paris Saint-Honnore market and founded the LANVIN brand. Four years later, she opened her first store in rue Boissy d'Anglas. 1897, jeanne lanvin's daughter Margaret was born, which aroused her strong maternal love, so she came up with the idea of designing children's clothes for her daughter and put it into practice. The first novel was an unexpected success, and the first fashion house specially designed for young girls was born in the hands of jeanne lanvin. From 65438 to 0909, Jenny joined the Sewer Association and began to develop her own fashion career.
"She sewed to dazzle her daughter, so that she dazzled the whole world." This was supposed to surprise my daughter, but it surprised the whole world. Writer Louise de Vilmorin described Jenny's love for her daughter like this. Jeanne lanvin dotes on her daughter Margaret very much, and this strong maternal love is also the source of her design inspiration. Without her close relationship with her daughter, jeanne lanvin might still be an unknown hat designer.
After giving birth to her daughter Margaret, Jenny began to make clothes for her daughter's doll. After a small experiment, she sewed all kinds of beautiful clothes for her daughter. She tried to put those clothes on the market, and it was so popular that customers in the hat shop asked her to design them.
1999, Jenny joined the Sewer Association and started to develop her own fashion career. Jenny dotes on her daughter Margaret (which means "daisy" in French), which can be seen from her work arrangement. For example, in 1920, she decorated furniture and made perfume seven years later, so she chose daisies as the keynote. That golden sign means that Jenny and her daughter are dressed up for the dance. 1954, the golden logo was officially designated as the trademark of Lanvin.
In the 1920s, Lanvin Company had employed 1200 employees, owned three buildings in Paris, and set up seven branches in France and all over the world, with rapid business development.
In addition, the company also opened a printing and dyeing factory in Nanterre, a suburb of Paris, where Jenny enjoyed the murals of Fra Angelico and was deeply influenced by its style, thus creating the famous Langfan Blue. At the same time, Jeanne also cooperated with Armand Albert Rateau (1882—1938) to create Lanvin decoration. Rateau designed the furniture of Jeanne's fashion shop in15 Rue du Faubourg St-Honore, the interior furnishings of her residence in rue Barbet-de-Jouy, and the elegant black balls on Arpege perfume bottles, which fully demonstrated her unique creativity. His painstaking efforts are still on display at the Paris Museum of Decorative Arts.
Today, 75 years later, jeanne lanvin has established a menswear customization department, determined to stick to the luxurious lifestyle she pursues. Jenny became one of the most influential figures in the history of fashion in the 20th century with her unique design style, which fully demonstrated the magnificent beauty, elegant charm and meticulous requirements for details of fashion.
1936, Jenny won the highest honor in France, and was awarded the Legiond 'honeur by filmmaker (filmmaker) Sacha Guitry, even known as "French elegant ambassador". Today, this famous French company with Jeanne lanvin brand has set up more than 65 stores around the world, and continues to follow Jeanne's tradition of making clothes, so that customers can show their unique personal temperament. Lanvin, which has blossomed in the fields of fashion, perfume and accessories, firmly grasps the development and extension of many categories based on fashion and continues to be unified. From 65438 to 0890, when LANVIN was founded, it mainly produced children's wear. 1909 introduced high-end women's wear, and then 1925 introduced the first perfume. Since 1926, LANVIN has successively launched men's and women's sportswear, leather clothing and accessories, and launched high-end ready-to-wear garments in 1982.
From the development history of the brand, Jeanne Longwan's success should be attributed to the birth of her daughter Marguetite to some extent. The birth and growth of her daughter gave Jenny Longwan, who is engaged in the hat industry, the idea of designing children's clothes for her. As a result, her first work was immediately loved by female consumers. As a result, jeanne lanvin also began to extend his tentacles to make perfect clothes for women who love beauty. Her clothing is regarded as a symbol of classical aesthetics and is suitable for women of all ages.
LANVIN is also one of the earliest brands to develop and sell perfume. Since 1925 launched the first perfume MySin, Lanvin has launched many perfumes. In 200 1 year, LANVIN launched its 26th perfume, "Oxygene", which contains male fragrance and female fragrance, and is suitable for young and leisure people. Christophe Toumit, the perfume director of LANVIN, believes that this is the first time that LANVIN has brought perfume to the United States. 1, "Mother and Child" pattern: It was first designed by PaulTribe for Arpege perfume bottle, and the composition is a very kind and warm picture of a mother comforting a child looking up with her hand. The Logo was originally designed to commemorate JeanneLanvin, who started her career by designing children's clothes for her daughter, which is of far-reaching significance to the development of Lanvin.
2.Lanvin Blue: This unique porcelain blue was discovered by JeanneLanvin in FraAngelica's oil paintings, and it is also her favorite color.
3. Wave: a symbol of the creative life of Langfan. In addition, the ripple curve of water also has the function of visual aesthetic feeling, which has the significance of returning to the beginning of human spiritual civilization and conforms to Lanvin's design concept. In addition, the pine nut-like corks on Arpege perfume bottles and the Rateau lace that often appears on the furniture designed by Armand-AlbertRateau for Ms. Lanvin are also frequently used in Lanvin's design.