The first Jordan brand is from China, and the second is from Nike in the United States, which is the Michael Jordan series AIR JORDAN.

1. Jordan (China)

A sporting goods brand under Jordan Sports Co., Ltd. According to different sports categories of Jordan basketball shoes, we design and produce many types of sports shoes, basketball shoes, casual shoes, sneakers, running shoes, table tennis shoes, tennis shoes, casual shoes, etc.

2. AIR JORDAN (USA)

In 1985, Michael Jordan was signed with a high-paying contract by Nike, a sports goods manufacturer that was still a small manufacturer at the time. Under its umbrella, Nike immediately launched the first sneaker named after Jordan, the first in the Air Jordan series.

Extended information:

Trademark dispute:

Since 2000, Jordan Sports Co., Ltd. has registered "Jordan" and "Jordan" with the Trademark Review and Adjudication Board. "QIAODAN", "Qiaodan", "Qiaodan", "King Jordan" and the names of Michael Jeffrey Jordan's two sons "Jeffrey Jordan" and "Marcus Jordan" are written in Chinese and English. of multiple trademarks.

In 2012, American NBA basketball star Michael Jeffrey Jordan believed that the registration of these trademarks damaged his right to name, and applied to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce to revoke Jordan’s 78 trademarks. related registered trademarks.

The Trademark Review and Adjudication Board believed that the reasons for Michael Jeffrey Jordan's application for cancellation were not valid and ruled that "the disputed trademark shall be maintained." Michael Jeffrey Jordan was dissatisfied with this ruling and sued the Trademark Review and Adjudication Board in the Beijing No. 1 Intermediate People’s Court, and listed Jordan Company as the third party.

After trial, the Beijing No. 1 Intermediate Court upheld the ruling of the Trademark Review and Adjudication Board. Michael Jordan refused to accept the decision and appealed to the Beijing High Court. In May 2015, the Beijing High Court made a final ruling to uphold the original verdict.

After the above judgment was made, Michael Jeffrey Jordan applied to the Supreme Court for a retrial. In June 2016, the Supreme People's Court made a final ruling on the Jordan series trademark dispute case, rejecting basketball star Michael Jeffrey Jordan's retrial application and upholding the original judgment.

Baidu Encyclopedia-AIR JORDAN

Baidu Encyclopedia-AIR JORDAN