the initial sketch is an important starting step in designing the logo. You can simply draw on paper with a pencil, or draw a draft with vector tools in Illustrator software. Once this step is skipped or hastily ended, it will affect the final design result.

2. coordination

coordination is also very important in logo design, because in people's feelings, balanced and coordinated design is pleasant and attractive. When the "proportion" of graphics, colors and sizes is equal in all parts, the whole design can achieve balance and coordination.

3. Size matters a lot

For

logo design, size is very important. A logo must be legible when scaled to any size. If a reduced logo is used on letterheads, envelopes or other small promotional materials, the definition is too low, then the logo is unsuccessful. Similarly, the logo must be very clear and easy to identify when it is used in posters, billboards or electronic formats on TV and the Internet.

4. Clever use of color

Color theory is very complicated, but as long as you understand the basic principles.

5. Design style and brand matching

You can use different styles when designing a logo, and then choose the most suitable one, so you should know something about the background information of customers and brands.