A hotel is a commercial institution that provides safety, comfort, and allows users to take a short break or sleep. The hotel mainly provides tourists with accommodation services, catering, games, entertainment, shopping, business centers, banquets and conference facilities. Many times when people go out to work or travel, they will find a hotel to stay. After planning and resting, they will visit the local area the next day. What should be the correct choice for the category of hotel trademarks?

By searching in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the categories of hotel trademarks include Class 43-4301-providing catering and accommodation services. Because the hotel is a service place that provides accommodation, in the category selection, Category 43 is selected.

Deyang trademarks are divided into old ones. The trademark itself can be regarded as a container, and many of the contents contained in it are based on the different experiences of the enterprise. The old and new trademarks are the extension of a product logo. They may be iterations of design and concepts, or they may be the result of repositioning. No matter which one, we must first measure the brand value after combining the trademark and the product.

Trademarks are mostly presented in the form of LOGO and multiple senses. A good trademark should not only be good-looking and easy to remember, but also easy to spread. What constitutes this ability is the brand symbol. Brand symbol is the embodiment of brand logo and an abstract ability that makes it become the user's understanding and memory.

When a trademark is placed in a product, the value of the trademark will increase when it has the ability to mark the brand, that is, the trademark has a certain brand value ability. This is also a criterion for judging the value of new and old trademarks.

To a large extent, users have an emotional recognition of the brand, just like Jiang Xiaobai resonates with young people through storytelling and emotional marketing. This is the emotional value of the brand, and storytelling is the key to the brand. With the ability, product allusions, historical stories and cultural inheritance, and stories that can interact with consumers can all be told, thereby deepening the emotional value.

If the value of new trademarks and wine trademarks is only measured in terms of the design of the work or the time of birth, the value of these two trademarks is not great. The trademarks and products should be judged together. After sorting out the above-mentioned relevant theoretical knowledge, the value of new trademarks and old trademarks can gradually be clarified.