In the business operation, Xi Youliang put forward the business philosophy of "serving the merchants for life, and competing with the market for honor and disgrace". Focusing on the core of making the "Daming Palace" brand bigger and stronger, firstly, use high-quality services Come and create a brand. Over the years, we have persisted in providing merchants with one-stop services such as industrial and commercial licenses, tax registration, warehousing, freight, and legal consultation, as well as intelligent information services, standardized distribution services, convenient bank supporting services, and security services for newly built home cities. A professional promotion team was established. In 2003, in order to help dealers build confidence in the new home furnishing city and improve their business philosophy, the company organized 100 dealers to charter a special plane to Beijing for inspection and study. In the process of operation, the company regularly visits customers, distributes questionnaires, holds symposiums, establishes websites, etc., and listens to merchants' opinions and suggestions regularly or irregularly, forming a "five-unified, one-stop" comprehensive service. model, which greatly facilitates customers and merchants. The second is to build a brand with credibility. The company and merchants have signed a "Civilized Business Convention" one by one, requiring merchants to operate in a uniform manner, clearly mark prices, align goods labels, operate in a civilized manner, and avoid fake and shoddy goods. In terms of business operations, various brands compete on the same stage, which not only provides customers with ample opportunities to choose and meets their diversified consumer needs; at the same time, it also gives entering manufacturers the opportunity to compete fairly and learn from each other; in terms of product entry We implement a strict brand access system and strictly control quality. Products entering the mall must have complete certificates and licenses, and a first-in-class responsibility system is implemented. Those products with no guaranteed quality and non-environmental protection are resolutely rejected, which fundamentally solves the problem of customer concerns. At the same time, we implement daily price parity and one-stop shopping for products to protect the interests of consumers to the greatest extent.

Integrity management has promoted the rapid development of the enterprise. Today, Daming Palace Building Materials and Home Furnishing City has become a "major taxpayer" in Weiyang District. The group has also been awarded "China Commercial Credit Enterprise" by the country, province, city and district. , "Credit Construction Demonstration Unit in Western China", "One of the First National Standardized Management Markets", "AAA Credit Unit of Agricultural Bank of China", "Xi'an Industrial and Commercial Bureau's Contract-abiding and Credit-worthy Unit". In 2001, it was the third among more than 6,000 building materials markets in the country to pass the ISO9001 international quality certification and obtain the British and American quality certifications. In 2002, it was rated as "AAA Level Enterprise with Chinese Enterprise Credibility", and the registered trademark "Daming Palace" has been rated as "Shaanxi Famous Trademark" and "Xi'an Famous Trademark" by the Provincial and Municipal Administration for Industry and Commerce. Without the party’s good policy of reform and opening up, and without the support and guidance of governments at all levels, there would be no achievements of Daming Palace Industrial Group in just a few days. While Daming Palace Industrial Group continues to grow, it has always regarded it as its obligation to contribute to social welfare undertakings and repay the society. Over the past decade, Xi Youliang and his Daming Palace Industrial Group have invested a large amount of manpower, material and financial resources in social welfare and charity. So far, Xi'an Daming Palace Industrial Group has donated more than 10 million yuan to social welfare charities. On September 12, 2007, with the help of the Xi'an Charity Association, the group established the city's first corporate-named charity fund "Xi'an Daming Palace Charity Fund". After the "5.12" Wenchuan earthquake occurred, the group actively donated 1.2 million yuan and organized merchant owners, shopping guides and employees to donate 500,000 yuan, totaling 1.7 million yuan to support the disaster areas. Our love has been recognized by the government and all walks of life. Xi Youliang has successively won the honors of Xi'an's Advanced Individual in Donating to Education, Xi'an's Disaster Relief and Fundraising Advanced Individual, Xi'an Charity Star, Weiyang District's Advanced Individual in Guangcai Cause, and Weiyang District's 2007 Earthquake Relief Advanced Individual. and other honorary titles. In 2006, the group was rated as one of the "Top Ten Charitable Enterprises of the First Hope Project in Shaanxi Province" by the Shaanxi Provincial Committee of the Communist Youth League. In the same year, it won the "Outstanding Contribution Award for Chinese Charity" issued by the China Charity Federation and the "Outstanding Contribution Award for Charity" issued by the Xi'an Charity Association. "Xi'an Charity Award" and Weiyang District's 2007 Earthquake Disaster Relief Advanced Collective and other honorary titles.

In the face of achievements and honors, Xi Youliang and the Daming Palace Industrial Group he led did not feel complacent or arrogant, but constantly set new goals for themselves. This year and next, based on the stable operation of the Daming Palace Building Materials Market and Home Furnishing City's northern and southern suburbs stores, the group plans to build two more building materials and home furnishing cities in the east and west suburbs of Xi'an City to form an east-west, south-north chain operation and complete our chain operation in Xi'an. develop.

At the same time, it will take 3 to 5 years to build 10 building materials and home furnishing chain stores in 10 economically developed cities in Shaanxi, completing chain development in Shaanxi. In addition, the Group will increase its efforts in residential real estate development and achieve the strategic goal of “simultaneous development of both commercial real estate operations and residential real estate development”.

In the next 5 to 10 years, the Group will seize the favorable opportunity for the development and construction of the Daming Palace ruins area and build a supporting national first-class and comprehensive tourist attraction at the intersection of Taihua North Road and the North Second Ring Road in Xi'an City. It is a comprehensive business center with the most complete business formats, the richest business varieties, the highest grade, the largest scale and the most influential.

We believe that under the leadership of the party, with the care and guidance of governments at all levels, with the support and participation of friends from all walks of life, with the full help of the local folks, and with the joint efforts of the entire group, Xi'an Daming will Palace Industrial Group will definitely make greater contributions to the development of the non-public economy, the construction of socialism with Chinese characteristics, and the reproduction of the glory of the Daming Palace.