The reason why Red Bull was removed from the shelves is that the agency rights for the Chinese Red Bull brand have expired and the brand cannot be renewed.

Therefore, if Red Bull is sold in domestic shopping malls and supermarkets, it may be illegal according to the laws of the relevant brands. Meiyijia has stopped stocking the products for several months. Since Meiyijia has so many chain stores, it probably doesn’t want to go to court to avoid possible legal disputes. The store now sells Dongpeng Special Drink, a functional drink similar to Red Bull. Their brand is quite famous. It has been advertised in many TV shows, variety shows and sports competitions recently, and the response in the market is also good.

In December 1995, with confidence in the development of the Chinese market and global strategic vision, "Red Bull" came to China from Thailand and established Red Bull Vitamin Beverage Co., Ltd. to vigorously develop the Chinese market. Over the past 20 years, Red Bull Vitamin Beverage Co., Ltd. has established a nationwide sales network and institutions. But now the Chinese agent cannot get the right to renew the contract, which is sad.

Introduction to Red Bull Beverage:

Red Bull Beverage originated from Thailand and was founded by Tencel Group. In 1993, there was a Chinese name for "Red Bull" in China. In other words, the authentic Red Bull is owned by Tencel Group, and it only has two products, one is the Red Bull vitamin flavored drink; the other is the Red Bull Anagy drink. The former is the best-selling and is Red Bull's classic flavor, while Red Bull Anegy drink is a new and improved product with a relatively radical taste that some people may not be used to drinking.

Three kinds of Red Bull, "Red Bull Vitamin Functional Drink" is the authentic Red Bull engraved in the memory of young people, "Red Bull Anagy" is a rebranded product, and "Red Bull Flavor" is a copycat version of Chinese Red Bull of ordinary drinks. The reason why three types of Red Bull are on the shelves is due to the legal disputes between China's Red Bull and Thailand's Tencel over trademarks and contracts.