Expression forms of three-dimensional trademarks

According to different compositions, three-dimensional trademarks have four forms of expression

1. Decorative shapes that have nothing to do with the goods. The characteristic of a three-dimensional trademark is that there is no connection between the trademark and the goods or services, and it is just a three-dimensional mark.

2. The shape of goods or product packaging with text and graphic components, such as soaps with concave text and graphics. These concave words and graphics together with the appearance of the soap form a three-dimensional Trademark, this kind of bottle shape with raised words can also become a three-dimensional trademark. The characteristic of this kind of three-dimensional trademark is that it consists of two parts, one part is the shape of the product packaging, and the other part is the raised or recessed words. The two parts together form a three-dimensional trademark.

3. The appearance of product packaging, very special packaging appearance, can become another three-dimensional trademark. The characteristic of this type of trademark is that it is formed only by the three-dimensional shape of the product packaging.

4. The appearance of the product itself. I can’t think of any product around us that can become a three-dimensional trademark. Some such trademarks registered abroad include special-shaped lighters. The appearance of the flashlight, the appearance of the special-shaped flashlight registered on the flashlight, these are not easy to understand. Let’s talk about our common biscuits. There is a food manufacturer in the EU that produces a triangular and mesh-shaped biscuit. The shape was approved for registration by the European Union Office for Harmonization in the Internal Market (equivalent to the Intellectual Property Office). The characteristic of this type of trademark is that it is formed only by the three-dimensional shape of the product itself.