Amazon’s delivery is mainly based on FBA

The full name of FBA is Fullfillment By Amazon. The Chinese translation is Amazon Logistics. It is the shipping business provided by Amazon, including warehousing and picking. One-stop logistics services including cargo, packaging, distribution, payment collection, customer service and returns processing. The seller prepares the goods in advance and sends them to the Amazon warehouse. After the customer places the order, the Amazon warehouse ships the goods directly to the customer. Domestic JD Logistics imitates the Amazon logistics system. Whether it is self-operated or non-self-operated, as long as the goods sold through the JD platform can be shipped to customers through JD Logistics.

For sellers on the Amazon platform, especially new sellers, there are many benefits to using Amazon Logistics. The editor will take stock of them here.

Advantages of FBA

1) Improve Listing rankings, help sellers become featured sellers and grab shopping carts, and increase transaction rates and sales. When customers purchase products, they will give priority to products delivered by Amazon Logistics. Just like when we in China buy things on JD.com, we will give priority to the products delivered by JD Logistics because we feel it is safer and more reliable. Moreover, Amazon will also give priority to ranking products delivered by itself. If the products are the same but the delivery methods are different, FBA will be ranked higher than self-delivered products.

2) Self-built warehousing and logistics system, with warehouses all over the world and intelligent management. Amazon has built its own warehousing and logistics system around the world and processes orders quickly and efficiently through intelligent management.

3) Delivery time is fast. Sellers' goods are stored in local Amazon warehouses. FBA warehousing and logistics centers are generally built near the airport. After customers place orders, they are sent directly to customers through Amazon Logistics, so the delivery speed is super fast.

4) 7*24 hours professional customers. This is for buyers. When there is a problem with the product or there is a need to consult customer service, it ensures that the customer's problem can be solved as soon as possible.

5) Unconditionally delete negative reviews on logistics and maintain good store indicators. This does not refer to comments on reviews, but comments on logistics and transportation on feedback. Therefore, you don’t have to worry about the negative reviews in logistics and transportation that will affect your store score.

6) Products in standard sizes with a unit price of more than $300 are exempt from all FBA fees. In other words, if your product is a high-value small item, Amazon Logistics will not charge you additional logistics delivery fees.

However, many sellers feel that there are many disadvantages to using FBA. For example, the seller needs to solve the first-haul problem by himself; the charge is too expensive; the cost is too high, etc.